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Keep up with the latest and best online SEO guides and resources.
How to Complete a Technical SEO Audit in 8 Steps “For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin. After years of working with clients, especially as …
11 Tools That Will Get You More Backlinks – Neil Patel “In addition to creating high-quality content, it’s imperative to focus some time and energy on a savvy link building strategy. Whether you’re guest posting on other websites or stealing your competitors’ backlinks, you need a game plan. On the plus side, the more content that …
Rank in search by niching down to narrow topic clusters “How do you break down big niches like travel? this is how I do it – there’s unlimited travel keywords – 10,000s about travel in Europe – 1,000s about France – 100s about Paris – 10 abt the Eiffel Tower start with 10 articles on …
Good search engine optimization starts with proper site architecture. That means organizing your menu and content around key topic areas. Here is a comprehensive article on how to create topic clusters on your site. samuelschmitt.com Go to Link
Google is planning a major update in May 2021. Here is a guide from Neil Patel on how to get ahead of those changes. Neil explains Core Web Vitals like website’s page loading speed, responsiveness, and visual stability and how they could impact your rankings. Go to Link
Interesting Twitter thread on running SEO experiments to improve rankings by Lenny Rachitsky, formerly of Airbnb. Go to Link
“Google Lighthouse is a free tool that provides powerful insights to help improve your website. By generating a Lighthouse report, you can assess any web page’s page experience and access valuable tips to improve its performance.” Great guide from Neil Patel on help your website rank higher in search. neilpatel.com Go to Link
Pat Flynn of SmartPassiveIncome.com has a good video on how to research competitors to grow your audience. The video is long so watch at double speed. He shows how to use Google Alerts to monitor mentions of a keyword. UberSuggest to see popular pages on any site, what their backlinks are, and what keywords the site is ranking for. SimilarWeb to find competing …
Getting your content in Google’s featured snippets, the short content at the very top of search results, can increase your clicks 5 or 10 times. In this short video, Brian Dean of Backlinko has the best instructions on how to get in the featured snippets that I’ve seen so far. By the way, Backlinko is a great …
If you want to be found online, you need to do effective keyword research before you create your content. While services like Ahrefs are incredibly powerful they are also expensive. This article has 5 free keyword research tools you can get started with. I’ve installed the free version RankTracker suite and find it very powerful for all types of …
SEMrush has a great article on the 21 basic SEO factors you need to master to rank in search engines. Quality content is not enough. If your content is not crafted to rank in internet searches, you are not going to build an audience. It is that simple. This article is a great refresher, even …
Here is a good guide from Ahrefs on how to outsource projects to less expensive virtual assistants. It is focused on SEO, but can be applied to all your outsourcing. It provides example SOPs (Standard Operating Procedures) and shows how to incorporate Trello into your workflow. It’s important to systematize your work processes if you …