A Daily Curation of the Web's Best Content for Startups
Danny Miranda: On Storytelling, Newsletters, and Growing A Podcast – Ethan Brooks
“Ethan Brooks sat down with podcaster and newsletter writer, Danny Miranda to talk about storytelling, the business of content, the art of interviewing, and how to grow a podcast.”
Big Idea: Danny Miranda is rapidly growing his podcast and has interviewed many big-name creators. He is succeeding because It’s clear that he loves the process.
What’s Wrong With Most Podcasts?
Podcasts are still a giant question mark for many marketing teams. And because it’s more art than it is science, there isn’t really a recipe for success. Sure, there are repeatable frameworks for tactics, but ultimately, it’s all in the execution — and the willingness to slug it out over time.
$100MBA: The 200 Million Download Podcast
“In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started.”
Big Idea:
Good example of ‘Creator as Startup.’ Approaching your content creation as a business can lead to drastically different results.
The Content Entrepreneur’s Mindset – Joe Pulizzi
Joe Pulizzi and Daren Smith talk about the origins of the 10k Creator Podcast. There are some great lessons on how creators can leverage other people’s audiences.
Big Ideas:
► Daren was turned down to speak at Joe Pulizzi’s creator conference, but later gave free books to all the attendees.
► In-person meetups are a great way to build relationships. Daren first pitched Joe on working together at the conference.
► The importance of working with partners to grow your audience and business.
► Preselling content projects to sponsors.
The Reality of Podcast Economics
“In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story.”
Big Idea:
Good overview of what it takes to start a high-growth company, raise capital, and sell the business.
How to Get More Podcast Listeners
Jeremy Enns and Justin Jackson offer many great insights on how to start and grow a podcast.
Related Links:
Why creators struggle to build an audience. (Hint: not enough promotion)
Free Workshop: The Minimalist Podcast Marketing Method (Sep 27 – 29)
Jeremy Ens from Counterweight Creative is hosting a free live workshop on how to streamline and simplify your podcast growth strategy with a simple daily marketing practice.
How To Be Consistent – Jay Clouse
Jay Clouse shares his routines and mindset that keep him consistently writing articles and publishing his podcast week after week.
Big Idea: This is an important article. Almost all creators give up too soon. Just showing up every week for a long period of time will put you in the top 5%.
Ronsley Vaz on Creating Australia’s First Podcasting Conference
“Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it.”
Big Idea:
Hosting your own real-world events is a powerful way to put yourself in the center of a community.
“There’s only one thing more valuable than networking: being the one creating the networking opportunity.”
10 Podcast Marketing Mistakes to Avoid – Jeremy Enns
“You’re always looking for new tactics to add to your podcast strategy. But your biggest opportunity for growth is actually to *stop* doing the things that are wasting your time & holding you back. Here are common 10 podcast marketing mistakes to eliminate immediately”
“Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience.”
Corbett Barr interviews Brad Barett of ChooseFI on the Fizzle Podcast. Brad shares his journey into building his successful podcast and business. When starting out he knew he couldn’t compete directly against popular sites like Mr. Money Mustache so he started locally with Richmond Savers. He became recognized as a local expert and got press for using travel miles to take his family to Disneyland. Seeing that there was an opportunity to make affiliate commissions with credit cards, he started offering free travel rewards coaching during his lunch hours while working full-time. He created the “Travel Miles 101” free autoresponder course initially marketed on Mr. Money Mustache forums. More than 50,000 people have taken the course now. There are some great lessons here on building early traction and using affiliate marketing as your primary business model. He also offers great advice on achieving financial independence. Every $100 taken out of your monthly budget means $30,000 less needed in retirement. He and his wife managed to save 50 to 70% of their working income.
