Nat Eliason shares detailed, actionable advice on how to build your digital marketing skills with many good links to other resources. (Open in a new browser if you are past your limit on Medium.) I love the strategic process he recommends for gaining the skills in the three main areas of digital marketing: acquisition, retention and conversion. Getting good at anything takes a lot of work, but it is very achievable. This is a good article to bookmark for future reference.
Here is an interesting idea to help people work with you better. Julie Zhuo sends her team a user manual on how to work with her. “It creates clarity on how you work—what you value, how you look at problems, what your blind spots or areas of growth are, and how to build trust with you. It’s something you can give to your manager, the folks you work the closest with, or—if you are a manager—every new report who joins your team.”
I really like structured approaches to making work more productive and effective like this. Are you documenting your work processes?
Author Ryan Holiday has a great post on maximizing your effectiveness. Posts like this are easy to read and forget. Like all good ideas, they are only valuable if you take action on them. In yesterday’s newsletter, I mentioned the value of business templates to keep you focused and organized. The ideas in Ryan’s post would be a great personal productivity template. Read the post, but better yet, take the time to write out the list so that you can follow the advice every day moving forward.
Challenge: Try writing Ryan’s list in a notebook every day for a week so that you can reflect on whether or not you are following the advice. Anyone can skim a new idea and forget it. Few take action and make it a habit.
Here is a must-see video where Jack Conte, CEO and founder of Patreon, shares all the failures and setbacks on the way to building Patreon. If you’ve reached a plateau or are struggling with repeated failure, know that you are not alone. This video is a great inspiration to keep making and creating.
If you are struggling to find a business idea, then this post might offer some inspiration.
There are 4 ways to become lucky:
– Hope luck finds you.
– Hustle until you stumble into it.
– Prepare the mind and be sensitive to chances others miss.
– Become the best at what you do. Refine what you do until this is true. Opportunity will seek you out. Luck becomes your destiny.
My summary of this idea is: People who do interesting things, get opportunities to do more interesting things. Do more interesting things.