I’ve written before on how launching on Product Hunt can be a major boost for a startup.
It can also be an effective place to get the attention of journalists.
“Don’t dismiss Product Hunt if your target audience isn’t there. The platform can be a great way of getting press. Hello Weather ($4k/mo) is a weather-forecasting mobile app, and they’ve seen this firsthand:
To our surprise, the app received some attention on Product Hunt, and then got positive reviews in AppAdvice and Macworld. That sent some nice traffic spikes our way. We quickly amassed a few thousand downloads, which gave us a bit of motivation to continue working on it.”
“Most 2SMs fail because the best vendors don’t need new customers.”
“You know how you can recognize the top tier of vendors in any traditional service industry? They don’t advertise. They don’t need to.
It doesn’t matter if the provider is an accountant, a hairstylist, a coder, an auto mechanic, or whatever. A great service provider rarely has spare cycles for new customers, and if they do, there’s always a waiting list of new customers who are more than willing to pay full price.”
“There’s only one way to escape the gravity of the 2SM death spiral. The marketplace has to offer, transact, and deliver the traditional service in a new and innovative way.”