MarketingExamples.com has some great examples of how talking like a real person in your messaging can help you connect with customers. One example shows an artist’s painting that gets 300 shares, compared to a photo of the artist holding the painting that gets 70,000 shares. Check out the other examples. It’s very valuable. I love the format of this newsletter. Every issue has many examples of actionable ideas you can implement. I recommend subscribing.
If you do cold email outreach, Lemlist has a guide that is worth reading through. It covers some of the technical aspects of ensuring your emails get through, as well as, tools to make your emails stand out. You can add custom images with the recipient’s name, website image, etc. to increase responses. There are some interesting ideas here.
Here is a large resource of Seth Godin’s key ideas. If you don’t know Seth Godin, he is a massively famous marketing guru, best-selling author of 18 best-selling books, and has been blogging every day for more than two decades. Even if you know Seth’s work, this overview is a good reminder.
Seth Godin is an amazing storyteller, watch some of his videos listed at the end of the post.
Marketing Idea: Resource pages like this are a good way to get on the radar of influencers and get some search engine traffic. I was planning something similar for IdeaEconomy, but changed my mind because of how time-consuming they are. I think it would be more effective to focus on less famous people.
Gonzalo Mordecki has a list of ideas to improve your website, landing pages, calls to action, etc. in this post on IndieHackers. This is very timely for me as I’m trying to maximize the effectiveness of the IdeaEconomy.net landing page. In the comments, he gave some great advice for this site. Small changes can lead to big improvements over time. Check out his A/B testing tool as well. Very slick!
If you want to grow your business, you have to promote yourself. There is no escaping that fact. Many try a spammy approach in forums and with cold emails, but there are better ways. ProBlogger offers some advice.
Nat Eliason shares detailed, actionable advice on how to build your digital marketing skills with many good links to other resources. (Open in a new browser if you are past your limit on Medium.) I love the strategic process he recommends for gaining the skills in the three main areas of digital marketing: acquisition, retention and conversion. Getting good at anything takes a lot of work, but it is very achievable. This is a good article to bookmark for future reference.
One of my favorite newsletters is MarketingExamples by Harry Dry. The simple format with lots of image examples make it easy to read and always provides many actionable ideas. His newsletter has just passed 27,500 subscribers and is growing at more than 100 per day.
Harry got a lot of buzz by promoting a dating site for Kanye West fans and renting billboards asking Kanye to call him. He has since been featured in The Hustle’s Trends community and mentioned by Noah Kagan in his recent networking video.
Harry is active on IndieHackers and does a great job with his Twitter threads, but I’m most impressed with the quality of his MarketingExamples posts. It’s clear that a lot of work goes into every issue.
Business Lessons: The publicity stunt was interesting and got some press, but I think the real lesson is that good ideas, executed well, win. The MarketingExamples newsletter has a great name, simple format and the content is very actionable. That is a winning formula. I definitely need to work on clarifying my focus for this IdeaEconomy newsletter.
Chris Ducker interviews author Scott McKain on moving past distinctive to become Iconic. We live in a hyper-competitive world where most competitors are good. How do you become exceptional and really stand out from the competition? Scott explains these 4 factors:
1. Clarity – becoming clear on what you are and what you are not. What is your 6 second phrase?
2. Creativity – creativity comes after clarity. Find the one thing that makes you unique. Something like going to your customer, rather than your customer coming to you is enough.
3. Communication – We are story junkies, but we run from our own stories. We need to communicate our own struggles.
4. Customer Experience Focus – What’s the list of what customers can expect from your company? Are you offering something exceptional?
Scott McKain defines business as when you profitably create experiences so compelling to customers that their loyalty becomes assured. Does your business offer compelling experiences?
Jayber Tan offers some ideas on growing your Twitter audience on IndieHackers. Following key influencers in your niche, adding them to a list, and consistently commenting on their Tweets is a great strategy.
Twitter is my primary channel now to grow IdeaEconomy. I’m adding 4 or 5 newsletter subscribers a day now and it’s been less than a month since I started. I’m very happy with the results so far, but I can do more to keep building momentum.
This is a short 25-minute video that is well worth your time. Income School spent 4 hours making changes to DiscGolfNow.com and waited a month to see the results. Profits went from $492 to $1632 for the month. This is a great example demonstrating the key skills needed to succeed online. Here are some of the key changes they made:
- Increased the ebook price from $5 to $14.
- Simplified the ebook sales page.
- Added a countdown timer on a sticky header across the top of the site.
- Focused on the key benefit of the ebook first.
- Changed the WordPress theme, reduced the number of plugins and greatly improved page load times.
- Simplified recommended gear to only 3 from each category, instead of a long list.
- Created an email sequence of three emails, recommending content pages and offering a discount.
- Top 10 pages get 40% of traffic. Interlinked the key pages with relevant anchor text and made some minor optimization.
Here is a short Twitter thread on what works to get retweets and followers. I’m focusing on Twitter first for this newsletter, so this is where my mind is. Great content is visually appealing!
Here is a short post on doing right by your customers. It’s not rocket science but it’s surprising how bad most companies treat their customers.
This post is focused on payments and cancelations, but I think there are other related issues.
For example, popups and notifications might add 5 or 10% more subscribers to a website, but what percentage are you annoying that you’ll never know about? 50%, 60%? I immediately close sites with multiple popups and notifications. If they don’t care about my experience on their website, I’m not going to signup for anything.