marketing Archives - IdeaEconomy.net

How to Grow a Digital Marketing Agency (and Scale It) in 2020

“This guide shares a real-life case study on how to grow a digital marketing agency from an idea into a six-figure business.”

While I’m not a big fan of the agency business model, this is a very comprehensive article with some good ideas on how to differentiate your company, cold outreach, pitching clients, creating systems, etc.

blog.appsumo.com

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How I got 7,000+ views in one day for my first blog post

Your Writing Can Go Viral Regularly with Only 200 Words

Good post on the importance of promoting your content to different communities and experimenting with different titles and approaches.

IndieHackers, Reddit, and HackerNews can all be good places to promote your content and business if done right.

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How the Morning Brew Newsletter got its first 10k Subscribers

Morning Brew was acquired this year by Insider Inc. in a deal that valued the company at $75m. The company was started in 2014 by 2 University of Michigan students.

They got their early subscribers by pitching business classes at the university.

“After we pitched a lecture, we’d pass around pieces of paper for everyone to write down their email. Simple, but turned out to be *very* effective.”

twitter.com

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How to launch on ProductHunt successfully

“After launching 9 products on Product Hunt with many top 4 positions and 2 that didn’t work. We learnt a process that consistently gets you to the top.”

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How Joe Slack Generated $10k in Revenue and 500+ Email Subscribers with a Virtual Summit

Here is a great breakdown of how Joe Slack launched a successful virtual summit in the game board design niche. Virtual summits can be a great way to build your email list and establish yourself as an expert in a niche.

Some more general topics are saturated with virtual summits, but I think there are still good opportunities in narrow niches.

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Trends Report: SMS Marketing

Problem
Traditional marketing channels are crowded.

Solution
SMS marketing helps you reach customers in an intimate, immediate channel.

Dru Riley covers SMS marketing in his latest Trends newsletter.

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Great Marketing: Bad Unicorn

“This is the newsletter that brings the worst startup ideas to life every (other) Friday.”

This is great execution on a humorous idea. While I doubt this is a big business opportunity, doing the opposite of what is commonly accepted can work. They are reporting 1700 subscribers so far. I love it!

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You Can Buy My Career For $5 Million

Here is a creative idea that I think we’ll see more of in the future. Talented people pre-sell their future income streams to get cash up-front. Shaan Puri mentioned this in a recent My First Million podcast as well.

This particular example is not likely to succeed, however, it can be a good marketing gimmick to get some attention.

Lamba School is doing something similar by offering free coding instruction in exchange for a percentage of graduate’s future salary.

via thelandofrandom@substack.com

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$100k Per Month with 99% Profit Margins – Jack Butcher of Visualize Value

It’s common to say that ideas are worthless and execution is everything. However, business is much easier when you start with a good idea. That’s often referred to as Product-Market Fit.

Visualize Value is the combination of several really good ideas.

Jack Butcher explains complex ideas with simple black and white graphics. Check out his Twitter feed to see the images.

He’s built a following of 93.8k on Twitter and 140k on Instagram in a couple of years with those images. He says his business now makes $100k per month and that is almost all profits.

Big Ideas
-Simple images explaining complex ideas are very sharable content on Twitter and Instagram.
– Creating this content around quotes of influential people greatly encourages promotion by people with big audiences. (Great marketing channel)
– Selling a membership site, books, and courses around productizing knowledge makes this a highly lucrative business with essentially zero marginal costs.

creatorlab.fm

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The Future of Personal Brands

Dru Riley of Trends.vc covers personal branding in the latest edition of the Trends Report. He outlines some predictions and opportunities for building your personal brand with more links for background information. I like the simple format of his newsletter. The free version has limited information but it is still a great read every week. Trends.vc is another good example of a paid newsletter business model. The free version offers a lot of great value, but you need to subscribe for the full reports.

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To Build a Business Empire, Own an Opinion (Not a Marketing Budget)

Ali Mese explains how opinion marketing can help you stand out in crowded markets using Basecamp and their new email platform Hey.com as an example. “By owning an opinion, you can still create value in industries most write off as finished — and you don’t have to employ shady tactics to do that, nor do you need hefty marketing budgets.” “Anyone today can copy your features overnight, yes. But they can never copy the YOU in your product.” It’s also worth reading Mese’s “How We Got 11.3 Million Pageviews without the Growth Hacking BS.“