This video is about the launch of a video game, but there are lessons for all startups.
“Proletariat CEO Seth Sivak reveals how he and his team grew Spellbreak from an unknown title into a viral game. From embracing memes to enabling early evangelists, here are 12 tactics to drive growth in a product’s early stages.”
Some interesting marketing tactics were:
– You can still go viral on platforms like Imgur, 9gag, and Reddit without needing a base to build from. – People who joined their Discord server got faster access. Great way to build a community. – Encouraged their community to create game highlight videos by promising to share the best ones on the company’s YouTube channel. This led to lots of great content created. – Meme channel became some of their best marketing.
“When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off.”
“For most startups, it’s not about finding magic. It’s about building a model that works and doing it over and over again.”
“Growth hacking is about taking a system that already works and finding ways to make it work even better. It’s about iteration and experimentation. If your conversion rate is 1%, it’s about finding a way to turn it into 2%. Then, repeat that–over and over again–until it’s 10%, 20%, or 50%.”
Florin Pop recently passed 52k subscribers on YouTube for his coding videos. He published 105 videos in the last 10 months.
It shows there is a big demand for technical how-to content.
The last 20k subscribers came in about 2 weeks because of 3 videos and a shoutout. It goes to show that it gets easier to acquire followers and customers over time. We just have to put in the work up front.
“There’s no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy.”
“This week we wanted to go beyond Silicon Valley and explore the burgeoning startup world in India. To do just that, I am glad to have invited Harkirat Singh to write a guest post on how 10 different Indian companies got their first 1000 customers.”
This is a good article on why you should focus on content that will attract customers ready to buy, not general articles targeted to a broader audience.
For example, a SEO agency should have a comprehensive article focused on the keyword “SEO agency” or “SEO services” rather than general “SEO” content. Companies searching for “SEO agency” are much more likely to purchase.
“Most SaaS businesses sell to advanced customers — people who have been in their industry for years. They’re not starting from a knowledge level of zero. And therefore, most top of the funnel content (which usually covers introductory level ‘why this is important’or “’ultimate guide to this niche’ topics) is below their knowledge level — they already know all that stuff.”