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IdeaEconomy.net

A Daily Curation of the Web's Best Content for Startups

Growth

How Jack Butcher Used Twitter to Generate $1m in 18 months

How Jack Butcher Used Twitter to Generate $1m in 18 months (From Scratch)
Interview with Jack Butcher of Visualize Value on the My First Million podcast.

“Jack Butcher talks about how he’s built up Visualize Value and “Build Once, Sell Twice”, where he’s productized his services. Sam and Jack talk about scaling to $1m in revenue in 18 months, plus other opportunities that Jack sees for content creators”

I love Jack’s brilliant idea of creating simple infographics to explain complex ideas. Check out his Twitter feed to see the images. He now has over 108k Twitter followers. That is up over 15k in just a few weeks. That is the power of a good idea!
 
play.acast.com

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The Definitive Guide on How to Bootstrap Your Startup

The Definitive Guide on How to Bootstrap Your Startup
3d image of abstract tunnel and running man
“You know the old expression, “Pull yourself up by your bootstraps?” It applies to your startup, too. Bootstrapping your startup means growing your business with little or no venture capital or outside investment. It means relying on your own savings and revenue to expland”

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What I learned building 20+ startups in 5 years.

What I learned building 20+ startups in 5 years.
Solid frameworks to start and grow a business.

1. You ‘just’ need two skills.
Learn to Build. Learn to Sell.
If you can do both you’ll be unstoppable. – @naval
2. The best way to create an entrepreneur’s mindset is by launching businesses.
3. Create a portfolio of smaller bets.
4. Three levels of customer insight: Critical Pains, Jobs to Be Done, and Zeitgeist
5. Validate Everything. A startup is nothing but a series of validations.
6. Create Value Exchanges. “Magic happens when you connect multiple stakeholders (your customers) in a way where they each answer the other’s needs.”
7. The most overlooked part of building a startup is Distribution.
8. Super Branding is a Superpower.
9. Culture is more important than Team.
10. The only trait I would recruit for: Resourcefulness.
 

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Julian Shapiro Growth Marketing Guide: Advanced Tactics and Hacks

Growth Marketing Guide: Advanced Tactics and Hacks
Julian Shapiro’s comprehensive guide to growing your business. It’s worth grabbing a cup of coffee and spending some time on this.

“The in-depth guide to acquiring more users, writing landing pages, running A/B tests, and other growth tactics.”

There are sections on:
Landing Pages
A/B Testing
User Onboarding
Ad Channels
Making Ads
Facebook & Instagram
B2B Sales
Content Marketing
 

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How I got 7,000+ views in one day for my first blog post

Your Writing Can Go Viral Regularly with Only 200 Words
Good post on the importance of promoting your content to different communities and experimenting with different titles and approaches.

IndieHackers, Reddit, and HackerNews can all be good places to promote your content and business if done right.

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Spotify: the story from 0 to 1 million users

Spotify: the story from 0 to 1 million users
A comprehensive overview of how Spotify grew to 1 million users in just under 3 years. 

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How Airbnb got their first 1000 customers

How Airbnb got their first 1000 customers
If you don’t know the story of how AirBnB started, this post is worth a read. It goes to show that a big company can start from very humble beginnings.

“In 2007, designers Brian Chesky and Joe Gebbia could not afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explained, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your own site.’ So we did.”

A design conference was coming to town and hotel space was limited, so they set up a simple website with pictures of their loft-turned-lodging space—complete with three air mattresses on the floor and the promise of a home-cooked breakfast in the morning. This site got them their first three renters, each one paying $80; after that first weekend, they began receiving emails from people around the world asking when the site would be available for destinations like Buenos Aires, London, and Japan.”

“In the summer of 2008, the founders needed a way to raise money. They bought a large amount of cereal and designed special edition election-themed boxes, released that fall—Obama O’s and Cap’n McCain’s, which were sold at convention parties for $40 a box . They sold 500 boxes of each cereal, helping them to raise around $30,000 for AirBed & Breakfast.”

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How Classpass got their first 1000 customers

How Classpass got their first 1000 customers
Great analysis of the all the pivots and experimentation that Classpass went through to find ideas that worked.

“It is incredibly easy to fall prey to trying to solve things under your control, especially when things aren’t going your way (changing the UI experience, adding more features, redesigning your website). It is rather hard to face the music and go back to your original hypothesis and say, “I was wrong…why was that? and what I can learn from it?”
 

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The Marketing Genius of Harry Dry

The Marketing Genius of Harry Dry

One of my favorite newsletters is MarketingExamples by Harry Dry. The simple format with lots of image examples make it easy to read and always provides many actionable ideas. His newsletter has just passed 27,500 subscribers  and is growing at more than 100 per day.

Harry got a lot of buzz by promoting a dating site for Kanye West fans and renting billboards asking Kanye to call him. He has since been featured in The Hustle’s Trends community and mentioned by Noah Kagan in his recent networking video.

Harry is active on IndieHackers and does a great job with his Twitter threads, but I’m most impressed with the quality of his MarketingExamples posts. It’s clear that a lot of work goes into every issue.

Business Lessons:  The publicity stunt was interesting and got some press, but I think the real lesson is that good ideas, executed well, win. The MarketingExamples newsletter has a great name, simple format and the content is very actionable. That is a winning formula. I definitely need to work on clarifying my focus for this IdeaEconomy newsletter.

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VEED.io – Zero to $1m ARR in 12 Months Bootstrapped

https://www.veed.io/blog/0-1m-arr-12-months/

Video editing SaaS, VEED.io shares their lessons learned growing the company to $83k per month from nothing. Three key ideas are: 1. start with the simplest MVP, 2. validate your ideas fast to make sure there is a market for the product, 3. charge for the product early on.

Here is another good article from VEED on how they grew to 50,000 users with no budget.

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Get Customers for any Business Idea in Under 15 Minutes

Get Customers for any Business Idea in Under 15 Minutes

Noah Kagan shows you how to get customers for your new business to test if there is market demand. It’s a follow up to his Start a million dollar business this weekend video.

This is a good look at how to really simplify the market validation process. Don’t worry about your website, logo, businesss name, etc. Just see if you can find 3 customers in the next 48 hours.

He covers:
1. Work from home office consultant
2. Masks for Dogs
3. Airpod Wind Covers
4. Keto Taco Shells
5. Spice Rack + Keurig

I don’t think these are great business ideas, but there is a lot to learn from his process.

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I Passed Up an Opportunity to Make $200K in revenue. Want to Know Why?

I passed up an opportunity to make $200K in revenue. Want to know why?
AppSumo is a platform started by NoahKagan that sells discounted online apps. It can be a great way to generate awareness and get early customers, but it comes at a cost. AppSumo takes 75% of the already heavily discounted price.

Here is a short Twitter thread explaining why this startup founder decided against promoting his app on the site.

“A few days back, I was asked by AppSumo for SimpleOps to be featured on their platform, but I ended up saying no.”

While giving up 75% percent of revenue sounds expensive, AppSumo does have a massive reach and can generate thousands of new customers.

Business Opportunity: I think there are opportunities to create AppSumo types of companies for different niches. Where is the AppSumo for marketing agencies, no code websites, or remote work? Building an audience around a particular niche could lead to a lot of opportunities.
 
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