If you’ve used sites like Duolingo, you’ll know the power of simple gamification features like badges, leader boards, levels, and daily streaks. I’m at 37 continuous days for learning French and I don’t want to break that streak! Follow me if you want to compete. 🙂 You can add those same gamification features to your WordPress website with these plugins. My son loves the simple games and prizes you can earn from some sushi restaurants in Japan. Every five dishes allow you to get another chance at winning a prize. We usually eat more to get more chances to win. Gamification works!
Video editing SaaS, VEED.io shares their lessons learned growing the company to $83k per month from nothing. Three key ideas are: 1. start with the simplest MVP, 2. validate your ideas fast to make sure there is a market for the product, 3. charge for the product early on.
Here is another good article from VEED on how they grew to 50,000 users with no budget.
This is a short 25-minute video that is well worth your time. Income School spent 4 hours making changes to DiscGolfNow.com and waited a month to see the results. Profits went from $492 to $1632 for the month. This is a great example demonstrating the key skills needed to succeed online. Here are some of the key changes they made:
- Increased the ebook price from $5 to $14.
- Simplified the ebook sales page.
- Added a countdown timer on a sticky header across the top of the site.
- Focused on the key benefit of the ebook first.
- Changed the WordPress theme, reduced the number of plugins and greatly improved page load times.
- Simplified recommended gear to only 3 from each category, instead of a long list.
- Created an email sequence of three emails, recommending content pages and offering a discount.
- Top 10 pages get 40% of traffic. Interlinked the key pages with relevant anchor text and made some minor optimization.
Katia Beauchamp talks about how she started the the 8-figure subscription beauty box company Birchbox.
The value of positioning: Cosmetic companies typically give away samples, and up to 90% end up unused. Birchbox sells samples and customers go to buy more of what they like. See Sam Page’s “What are you really selling?“
Hustling for first customers: They got 200 boxes made and asked 40 people they knew to email friends about the business. Those first customers lead to 1000 people on their email list.
This is a comprehensive article with many good insights about the growth of Notion, the “collaboration, productivity, spreadsheet, note-taking, pretty-much-everything SaaS tool.” There are some interesting ideas here: “For most SaaS companies, Excel and Google Sheets are your biggest competitors. This is the “unbundling” of Excel. I’ve linked to the opportunities in unbundling other platforms before. This is a good way to think about potential new business ideas. This is what Notion is doing well from a marketing and growth perspective.
- They mention the competitors they are replacing right on the site. It is positioning against the incumbents like Hey.com again Gmail or Duck Duck Go against Google.
- They integrate with tools people already are using.
- They have 46k people in their subreddit.
- They have an ambassador program for power users.
- They have a great onboarding process depending on your use case.
The article also shows opportunities for Notion to rank in search for competitor comparisons. I’m surprised at how many companies miss this obvious opportunity. via FounderWeekly
Another great read at MarketingExamples! Here are some really creative ideas from Carrie Rose, of Rise at Seven, for getting press and ultimately backlinks for a massive search engine ranking boost. Check out these ideas that the press loved:
- matching jumpers for you and your dog this winter
- A 3-course meal in a tin for hardcore gamers
- The world’s first Easter egg with a sex toy inside
I love creative ideas like this. This truly is genius marketing.
Check out the examples. It’s worth your time.
Business Opportunity: One unique, publicity generating idea could generate a large amount of press and backlinks that could change the trajectory of your startup growth. It is not something you can rely on, but definitely worth experimenting with.
Also, the source of this article, Harry Dry’s MarketExamples is something to keep a close eye on. He has grown from nothing to 30,000 subscribers in less than a year. He’s been featured on The Hustle and is showing no signs of slowing down. I wouldn’t be surprised if he hits 100,000 subscribers this year.
MarketExamples is a simple, focused idea where you know what it is, just by the name. Each post is clearly presented with lots of images and is always highly valuable. This is what I aspire to with IdeaEconomy.
This video is a good, quick overview of sales funnels and paid traffic. Almost every startup needs to master paid advertising. It’s difficult to generate traffic organically with content or social media when you are just starting out.
The advertising costs to acquire a lead matter much less than how well you convert those leads at each stage of your funnel. Fixing conversion bottlenecks in your funnel can have a big impact on your profits.