Creator Economy

Finding your “Content Tilt” – Daren Smith and Joe Pulizzi

Daren Smith and Joe Pulizzi talk about how they both differentiated their businesses and offer advice for other creators.

3 ideas to brand yourself – alexllull

3 ideas to brand yourself:

1/ Owning a color
2/ Owning an emoji
3/ Being the “guy or gal”

Please stop calling it the ‘newsletter economy’ – Hamish McKenzie

“The trend that Substack is part of is not a newsletter trend, or even the much-hyped creator economy. We are part of a seismic shift in the media economy that is all about writer and creator ownership and independence. When writers are in charge, they can do the work they believe is most important, have a direct relationship with their readers, and have the potential to make far more money than they could get from being an employee who produces content for others to own and disseminate.”

Big Idea: It’s not about newsletters, it’s about creators owning their audience. There has never been a better time to be a creator.

Stop Making Hustle P*rn and How to Create a Category of One – Chris Lochhead

“If you want to be a creator, here is the unlock. You need to become known for a category or niche you can own. And the way you do that is you create radically different obvious and non-obvious intellectual capital. You wrap it in a category design. That is you explain to people what it is and why it’s important. And if you do that, you get to become Malcolm Gladwell.”

Interesting interview with Christopher Lochhead, co-author of Snow Leopard: How Legendary Writers Create A Category Of One.

The 10k Creator with Jay Clouse – Joe Pulizzi

Jay Clouse consults Daren Smith on the best path to getting to 10k subscribers and $10k monthly profits.

Great creator masterclass on topics like:

► Selling high-priced products
► Optimizing for audience capture
► Having a linear path for customers to purchase your products
► The value of focusing on 1 or 2 core products

Why Beginners Should Teach – Tatiana Mac

Good reminder that you don’t have to be an expert to get started as a creator.

How This YouTuber Built A $200K/mo Coloring Book Empire

“Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!”

After The Creator Economy PDF

Interesting free ebook on the history and future of the creator economy.