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Creator Economy

I Want To Know What Justin Welsh Knows – Josh Spector

I Want To Know What Justin Welsh Knows – Josh Spector

Josh Spector asks super creator Justin Welsh about:

► his system for creating and distributing so much content
► Twitter vs LinkedIn
► why he shut down his successful community

Related Link:
Justin Welsh shares 10 powerful little Twitter hacks every user should know

Finding your “Content Tilt” – Daren Smith and Joe Pulizzi

Finding your "Content Tilt" - Daren Smith and Joe Pulizzi

Finding your “Content Tilt” – Daren Smith and Joe Pulizzi

Daren Smith and Joe Pulizzi talk about how they both differentiated their businesses and offer advice for other creators.

3 ideas to brand yourself – Alex Llull

3 ideas to brand yourself - Alex Llull

3 ideas to brand yourself – alexllull

3 ideas to brand yourself:

1/ Owning a color
2/ Owning an emoji
3/ Being the “guy or gal”

Please stop calling it the ‘newsletter economy’ – Hamish McKenzie

Please stop calling it the ‘newsletter economy’ - Hamish McKenzie

Please stop calling it the ‘newsletter economy’ – Hamish McKenzie

“The trend that Substack is part of is not a newsletter trend, or even the much-hyped creator economy. We are part of a seismic shift in the media economy that is all about writer and creator ownership and independence. When writers are in charge, they can do the work they believe is most important, have a direct relationship with their readers, and have the potential to make far more money than they could get from being an employee who produces content for others to own and disseminate.”

Big Idea: It’s not about newsletters, it’s about creators owning their audience. There has never been a better time to be a creator.

Stop Making Hustle P*rn and How to Create a Category of One – Chris Lochhead

Stop Making Hustle P*rn and How to Create a Category of One - Chris Lochhead

Stop Making Hustle P*rn and How to Create a Category of One – Chris Lochhead

“If you want to be a creator, here is the unlock. You need to become known for a category or niche you can own. And the way you do that is you create radically different obvious and non-obvious intellectual capital. You wrap it in a category design. That is you explain to people what it is and why it’s important. And if you do that, you get to become Malcolm Gladwell.”

Interesting interview with Christopher Lochhead, co-author of Snow Leopard: How Legendary Writers Create A Category Of One.

The 10k Creator with Jay Clouse – Joe Pulizzi

The 10k Creator with Jay Clouse - Joe Pulizzi

The 10k Creator with Jay Clouse – Joe Pulizzi

Jay Clouse consults Daren Smith on the best path to getting to 10k subscribers and $10k monthly profits.

Great creator masterclass on topics like:

► Selling high-priced products
► Optimizing for audience capture
► Having a linear path for customers to purchase your products
► The value of focusing on 1 or 2 core products

How a TikTok Creator’s Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

How a TikTok Creator's Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

How a TikTok Creator’s Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

“A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.”

Big Idea: I love this! There is an art to advertising creative. Doing it for free in public is a great way to demonstrate your skills and land big clients. You don’t need a resume or education. Your social channels are proof of the quality of your work.

Why Beginners Should Teach – Tatiana Mac

Why Beginners Should Teach - Tatiana Mac

Why Beginners Should Teach – Tatiana Mac

Good reminder that you don’t have to be an expert to get started as a creator.

How This YouTuber Built A $200K/mo Coloring Book Empire

How This YouTuber Built A $200K/mo Coloring Book Empire

How This YouTuber Built A $200K/mo Coloring Book Empire

“Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!”

84M YouTube Views in Less Than 2 Years – Neil Patel & Eric Siu

84M YouTube Views in Less Than 2 Years - Neil Patel & Eric Siu

84M YouTube Views in Less Than 2 Years – Neil Patel & Eric Siu

Pat Flynn of Smart Passive Income already has an 8-figure business. During Covid, he started a completely new YouTube channel around Pokemon cards. This fun side project grew to 437k subscribers in 22 months.

Great example of what it takes to succeed as a creator. 

Rob Lennon’s Creator Business Strategy – Rob Lennon

Content is the currency of the internet. But most creators don't know how to monetize it (or themselves)

Here's a breakdown of my creator business strategy.

(Generated $35,000+ in first 3 months and will 10x next year): pic.twitter.com/DAIGPuvx6S

— Rob Lennon 🗯 | Audience Growth (@thatroblennon) December 10, 2022

Rob Lennon’s Creator Business Strategy – Rob Lennon

“Content is the currency of the internet. But most creators don’t know how to monetize it (or themselves)Here’s a breakdown of my creator business strategy.(Generated $35,000+ in first 3 months and will 10x next year)”

Your audience then goes from:

• Noticing you
> • to Following you
>> • to Signing up for newsletter
>>> • to Purchasing smaller cost products
>>>> • to Reaching out regarding getting more
>>>>> • to Purchasing higher-ticket offers and services”

After The Creator Economy PDF

After The Creator Economy PDF

After The Creator Economy PDF

Interesting free ebook on the history and future of the creator economy.

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