A Daily Curation of the Web's Best Content for Startups
The KING of YouTube: Mr. Beast. Over the last 12 months, he’s gained over 50,000,000 subscribers. So I binge watched 100 hours of his videos to study how he’s done it so quickly. And here’s his 3-part framework for rapid growth (that you can use on any platform): Dickie Bush
Big Idea: The format of this Twitter thread is worth dissecting. There is a lot to learn here. It has almost 1500 retweets as I write this.
“The secret sauce to digital writing:
Kill the paragraph.
Nobody reads an entire article, start-to-finish, on the internet. It just doesn’t happen.
People DO skim and scan.
Use clear headlines, give each sentence its own line, and don’t use big words.
This sounds too simplistic, but trust me.”
Copywriting Examples — The world’s best copy. In one place.
The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.
Another brilliant project from Harry Dry of Marketing Examples. It’s no surprise that he’s been able to get 85k subscribers in less than 2 years. I’m starting to see others successfully copying his format.
Here is a good article on copywriting with real-world examples. I find examples like this much easier to learn from than just providing a list of advice.
Challenge: Analyze your key landing page for each of the copywriting techniques. You can even go a step further and A/B test to see which changes generate better results.
I have done at least a dozen edits on the IdeaEconomy landing page to try to hone my message and maximize signups. The next version will incorporate a few more of these techniques.
Copywriting expert Neville Medhora of kopywritingkourse.com offers some good advice with examples in this video with Noah Kagan.
Copywriting is a critical skill all startups need to master. This is worth a watch. Visit Neville’s site to see what great copy looks like.
Here are the 5 tips:
Another fantastic post from MarketingExamples. Convincing people to sign up or buy on your website is a critical skill. Harry Dry offers 17 tips with before and after image examples to see exactly why the copywriting tip is important. This is a post to refer to every time you write any copy. MarketingExamples is a great site to subscribe to. He is growing his list super fast and was recently featured in a discussion on Hustle. Very impressive!
Dave Girouard, CEO of Upstart, stresses the importance of developing writing skills in business with specific lessons and examples of how to improve. We are all writers, so this is a great article to review, regardless of your current skills. “Of the many skills attributed to successful entrepreneurs — vision, execution, persuasion, perseverance, grit, resilience — effective writing inevitably fails to make the list. Yet I submit that the quality of your writing contributes to the outcomes you experience as a founder and executive day in and day out.”
Copywriting is a critical skill to growing a business. MarketingExamples has short guide with before and after examples to improve your copy. This is a quick read and well worth your time.