Copywriting Archives - IdeaEconomy.net

How to write compelling ad headlines for creative testing

How to write compelling ad headlines for creative testing

“17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.”

“I have always loved coming up with a great headline. There’s just something thrilling about exploring every angle and emotion attached to a brand and putting it into as few words as possible. Even better is when my headlines work — enticing people to take action and feel something for a brand.

Still, there are always times when you wondered if you picked the right one. Could another headline have performed even better?”

17 tips to make your landing page convert

17 tips to make your landing page convert

Blake Emal shares 17 tips to make your landing page convert.

“There is no guaranteed path to more conversions. I can give you a ton of tips based on what I’ve tested, but you have to test things for yourself as well.

I HIGHLY recommend compiling these (and any other ideas) into a sheet and plotting out a testing schedule.

You only learn when you ideate, test, and analyze.”

1/ Pick your dream outcome before anything
2/ Use more white space
3/ Edit the page down by 50%
4/ Stick to one core CTA, not 5
5/ Spend 80% of your writing time on the headline
6/ Avoid paragraphs
7/ Write the headline first
8/ Embrace clear, avoid clever
9/ Use specific CTA language
10/ Choose imagery wisely
11/ Mobile-first design
12/ Use the voice of the customer
13/ Make it easy to skim
14/ Address objections instantly
15/ Show your product in action
16/ Don’t hide your pricing
17/ Only ask for minimum viable customer information

7 Blog Title Formulas That Get Clicks

7 Blog Title Formulas That Get Clicks

“If you want your blog to be successful, you need to learn how to write great headlines.

You can quickly grab a template from our list of formulas and write awesome blog titles, even if you’re not great at copywriting.”

1. The list post title
2. The “how to” title
3. The what, why, or how title
4. The “versus” title
5. The ultimate guide title
6. The devil’s advocate title
7. The direct answer title

How MrBeast Grows so Quickly

https://twitter.com/dickiebush/status/1491945854705586176

The KING of YouTube: Mr. Beast. Over the last 12 months, he’s gained over 50,000,000 subscribers. So I binge watched 100 hours of his videos to study how he’s done it so quickly. And here’s his 3-part framework for rapid growth (that you can use on any platform): Dickie Bush

Big Idea: The format of this Twitter thread is worth dissecting. There is a lot to learn here. It has almost 1500 retweets as I write this.

Kill the paragraph -The secret sauce to digital writing

Kill the paragraph

“The secret sauce to digital writing:

Kill the paragraph.

Nobody reads an entire article, start-to-finish, on the internet. It just doesn’t happen.

People DO skim and scan.

Use clear headlines, give each sentence its own line, and don’t use big words.

This sounds too simplistic, but trust me.”

Copywriting Examples — The world’s best copy. In one place.

Copywriting Examples — The world’s best copy. In one place.

The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.

Another brilliant project from Harry Dry of Marketing Examples. It’s no surprise that he’s been able to get 85k subscribers in less than 2 years. I’m starting to see others successfully copying his format.

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Here is a good article on copywriting with real-world examples. I find examples like this much easier to learn from than just providing a list of advice.

Challenge: Analyze your key landing page for each of the copywriting techniques. You can even go a step further and A/B test to see which changes generate better results.

I have done at least a dozen edits on the IdeaEconomy landing page to try to hone my message and maximize signups. The next version will incorporate a few more of these techniques.

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5 Copywriting Tips to Double Your Revenue Today

Copywriting expert Neville Medhora of kopywritingkourse.com offers some good advice with examples in this video with Noah Kagan.

Copywriting is a critical skill all startups need to master. This is worth a watch. Visit Neville’s site to see what great copy looks like.

Here are the 5 tips:

Use multimedia, not text – it conveys more information and makes the content easier to understand
Show, don’t tell – demonstrate with video or images, rather than explain with text.
AIDA outline – (Attention, Interest, Desire, Action) Follow the AIDA process to get the outcome you want.
Eliminate the unnecessary – cut out as much as you can.
Have fun (write like your mood)

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17 Tips for Great Copywriting

Another fantastic post from MarketingExamples. Convincing people to sign up or buy on your website is a critical skill. Harry Dry offers 17 tips with before and after image examples to see exactly why the copywriting tip is important. This is a post to refer to every time you write any copy. MarketingExamples is a great site to subscribe to. He is growing his list super fast and was recently featured in a discussion on Hustle. Very impressive!

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A Founder’s Guide to Writing Well

Dave Girouard, CEO of Upstart, stresses the importance of developing writing skills in business with specific lessons and examples of how to improve. We are all writers, so this is a great article to review, regardless of your current skills. “Of the many skills attributed to successful entrepreneurs — vision, execution, persuasion, perseverance, grit, resilience — effective writing inevitably fails to make the list. Yet I submit that the quality of your writing contributes to the outcomes you experience as a founder and executive day in and day out.”