Copywriting

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Here is a good article on copywriting with real-world examples. I find examples like this much easier to learn from than just providing a list of advice.

Challenge: Analyze your key landing page for each of the copywriting techniques. You can even go a step further and A/B test to see which changes generate better results.

I have done at least a dozen edits on the IdeaEconomy landing page to try to hone my message and maximize signups. The next version will incorporate a few more of these techniques.

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5 Copywriting Tips to Double Your Revenue Today

Copywriting expert Neville Medhora of kopywritingkourse.com offers some good advice with examples in this video with Noah Kagan.

Copywriting is a critical skill all startups need to master. This is worth a watch. Visit Neville’s site to see what great copy looks like.

Here are the 5 tips:

Use multimedia, not text – it conveys more information and makes the content easier to understand
Show, don’t tell – demonstrate with video or images, rather than explain with text.
AIDA outline – (Attention, Interest, Desire, Action) Follow the AIDA process to get the outcome you want.
Eliminate the unnecessary – cut out as much as you can.
Have fun (write like your mood)

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17 Tips for Great Copywriting

Another fantastic post from MarketingExamples. Convincing people to sign up or buy on your website is a critical skill. Harry Dry offers 17 tips with before and after image examples to see exactly why the copywriting tip is important. This is a post to refer to every time you write any copy. MarketingExamples is a great site to subscribe to. He is growing his list super fast and was recently featured in a discussion on Hustle. Very impressive!

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A Founder’s Guide to Writing Well

Dave Girouard, CEO of Upstart, stresses the importance of developing writing skills in business with specific lessons and examples of how to improve. We are all writers, so this is a great article to review, regardless of your current skills. “Of the many skills attributed to successful entrepreneurs — vision, execution, persuasion, perseverance, grit, resilience — effective writing inevitably fails to make the list. Yet I submit that the quality of your writing contributes to the outcomes you experience as a founder and executive day in and day out.”