Many new visitors to your blog will check out your about page if they liked the first content they saw. Having a good about page will help convert visitors to subscribers. Ryan Robinson of Ryob.com has a comprehensive guide with examples from his site. Of course, he has an amazing about page. I need to implement more of his advice on the IdeaEconomy.net site. By the way, Ryan Robinson earns tens of thousands of dollars per month from affiliate commissions promoting website hosting and other services. He is a good person to learn from.
Brian Clark of CopyBlogger, Genesis WordPress Themes, and the Further personal development newsletter has a simple free course called Next 7 that he says “can lead to a 7-figure business without employees or investors.” It is delivered by email after short quizzes for each lesson. I find the process a little annoying, but it might be a good strategy to encourage people to complete a series of emails. It ultimately leads to information on his upcoming course on the subject. Despite the promotion, it’s still interesting. The main idea is that email newsletters of curated content are a big business opportunity in our world of information overload. Obviously, that is the premise of starting this IdeaEconomy newsletter so I’m biased on the topic. 🙂
By now we all know that having quality backlinks is critical to ranking well in search engines. Ahrefs shows a process for writing posts that are likely to attract backlinks in this 3-part series. The first short video shows exactly how SEO tools like Ahrefs can be used to help you create content that is more likely to rank. Ahrefs is expensive, but it is a very powerful tool for content marketers.
Ahrefs has a comprehensive article on updating old blog posts to improve search engine rankings. This is a great way to give new life to old content. SEO is a critical skill to master so it’s worth keeping up with how the professionals do it.
Dave Girouard, CEO of Upstart, stresses the importance of developing writing skills in business with specific lessons and examples of how to improve. We are all writers, so this is a great article to review, regardless of your current skills. “Of the many skills attributed to successful entrepreneurs — vision, execution, persuasion, perseverance, grit, resilience — effective writing inevitably fails to make the list. Yet I submit that the quality of your writing contributes to the outcomes you experience as a founder and executive day in and day out.”
Copywriting is a critical skill to growing a business. MarketingExamples has short guide with before and after examples to improve your copy. This is a quick read and well worth your time.
Chase Reeves is a great example of what you can achieve with hard work and focus on a simple idea. The Fizzle.co cofounder started a website and YouTube channel dedicated to reviewing backpacks and bags. He has 93k subscribers on YouTube and was a collaborator with Pakt Bags on a custom backpack with his name that recently raised US$589k on IndieGogo.
In Chase’s review videos, you can see that he has many dozens of backpacks and bags in the background. That gives a lot of credibility to the quality of his reviews and also shows his dedication to bags. He started the bag reviews about 4 years with the popular Minaal backpack that was also successfully crowdfunded. He now has about 250 review videos on YouTube. The main business model is Amazon affiliate sales, but branching out into his own custom bag is another smart move.
The focus on videos makes Chase stand out against other competitors. As his blog posts continue to improve in search engine rankings this business will only grow over time. This is a simple idea with amazing execution. This can be done for almost every product niche.
Niall Doherty, a long-time friend of mine and fellow digital nomad, is a great example of the importance of focus in business. His new eBizFacts website is only about 2 years old but reached $18k in monthly income last month. Most of that income is through affiliate sales on his website. You can see all of Niall’s income and expenses over the years on his website. He is very open about his earnings.
I first met Niall in Chiang Mai. At the time, he was traveling around the world without flying. I believe he was arranging for a Korean cargo ship to take him to Japan when we parted ways. You can read about those adventures in his The Cargoship Diaries ebook.
Niall has had modest success blogging about his travels and creating a course on making your first $1k in 3 months. However, it wasn’t until recently that his earnings have really started to explode.
About 2 years ago he stopped his old blog and started eBizFacts. He made a very wise decision to focus on “making money online” for beginners and has been buying and reviewing popular courses in that niche. By spending dozens of hours reviewing popular courses, products, and services, he is a very credible affiliate for those products. Check out his reviews page to see the type of affiliate products he is promoting.
As his website traffic increases over time, this business model is going to be increasingly more profitable for him. The best part is that he doesn’t have any products to deliver or customers to deal with.
If you are early on your journey in online entrepreneurship, I highly recommend Niall’s eBizFacts newsletter. There are always many interesting ways to start earning online.
Business Opportunity: Niall Doherty’s business model would work very well in a variety of niches. The niche needs a large number of courses and related products with good affiliate commissions.
You could create a weekly newsletter and start doing comprehensive reviews in niches like: nocode websites, SEO, drop services, productized services, email newsletters, social media, etc. Website hosting is ultra-competitive now, but there plenty of niches where this would still work.
It’s not easy putting out the quantity and quality of content that Niall does, but the formula is not complicated. You just need to put in the work.
This post by Bryan Harris offers a detailed playbook of how to approach starting a new online business. The process of coming up with an idea and how to get your first sales is very valuable. He provides a doable plan for:
- creating a $997 course
- finding the first customer with a discounted version to get a testimonial
- getting the next few customers
- getting a mailing list with 1000+ subscribers and selling 10 courses a month
“This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands.”
Here is an interesting interview with Harry Campbell about his TheRideShareGuy.com. It’s a website with information and resources for drivers at companies like Uber and Lyft. He makes tens of thousands of dollars per month with advertising, selling courses, a car rental marketplace, etc.
This is another great example of someone having the foresight to capitalize on a growing trend. There are a lot of ways to make money with a blog.
With the travel industry still reeling from the coronavirus, this is a great opportunity for travel influencers to help promote the industry.
This is also relevant to local restaurants, live music, and other industries hard hit from the pandemic. Difficult times present opportunities as we figure out a “new normal.
“For travel influencers, the lockdown has provided the opportunity to take a step back from their jet-setting schedules and consider their role in supporting the sector during its rebound. Aside from just reassuring holidaymakers about cleanliness, bloggers can promote more responsible and thoughtful travel with a focus on environmental sustainability and maximizing contributions to local economies, especially in countries hit hardest by the virus. As people look to avoid crowded areas, influencers can help mitigate over-tourism by pushing new, less-traveled locations.”
Business Opportunity: Do you have a platform to promote businesses affected by the coronavirus? Businesses that are suffering now will be much more open to creative proposals.