It’s important to give people a reason to sign up to your email list. A lead magnet is a short ebook, checklist, resource list, etc. to encourage people to subscribe. Pat Flynn offers advice getting the most out of your lead magnets. 1. Make it visual. Show them what they will get. 2. Sell it. Convince people that it is worth their time and email. 3. Experiment. Try different kinds to see what works. Shorter lead magnets are working better. He is getting a 60 to 70% conversion rate on his landing pages. Pat provides lots of examples and value in this video. Lead magnets are something I need to work on for IdeaEconomy.net.
Can you make money as a writer? Tim Denning shows 11 examples of writers who are making a living with their craft. Writing is an essential skill to master if you want to be successful, so in a sense, we are all writers. I think the best advice is to avoid starting with a blog. There are better places to start earning attention. This article is on Medium. If you are past your allotment of free articles, open it up in a new browser.
Everyone talks about how popups, browser notifications, splash pages, etc. increase newsletter signups. They work. You will definitely get more signups if you annoy people enough.
However, the other side of the argument is never presented.
How many people are so annoyed that they never return to your site again? The world is in a race to the bottom to interrupt as many people as possible. How about just focusing on good content that people want to read? There have never been any popups on Seth Godin’s website.
You’ve probably heard about Brandon Stanton and his project to photograph 10,000 people in New York City. This Twitter thread tells the full story.
He has gone on to raise millions of dollars for charity.
This is a great lesson in the power of consistency and how opportunities will come if you just persist long enough and adjust.
Marketing Idea: Telling the story in a Twitter thread like this is also worth noting. This is a good way to get more attention on Twitter.
Darren Rowse of ProBlogger.com identifies many of the key mistakes new bloggers make. I think I’ve made most of these mistakes myself in the past, but I’m trying to correct for them on IdeaEconomy.net. I recommend picking a couple of the items and going deeper to see how you can improve. I’m focusing on #13. New subscribers don’t magically appear, so I’m trying to become more active on forums like IndieHackers and on Twitter. Reddit and Linkedin are next. I’ll be sharing more of my process of building this newsletter in the future.