A Daily Curation of the Web's Best Content for Startups

Alex Llull – How to sell services via content

Alex Llull - How to sell services via content

How to sell services via content

“There are 3 core things that go into selling your services via your content:

► Prove what you can do in public
► Generate trust and point people to your site
► Craft an irresistible offer”

A simple, yet effective framework for selling products and services.

Bonus Idea: This is what a well-designed and easy-to-read newsletter should look like. 

“Social media is a great place for freelancers and service providers. I wasn’t aware of this until I had the need to sell my services (aka when I got fired 😅).For those who didn’t know that happened to me, it was around July 2020. Middle of the pandemic.I had some skills, but no idea on how to market them. That’s when I found Twitter. Today I’m lucky to be making a living as a freelance + content creator. Most of those opportunities come via social media thanks to my content (mainly Twitter).Now I want to share the step-by-step on how I did it, and how can you.”

How to Become a Successful Content Creator

Si Quan Ong of Ahrefs - Successful Content Creator

How to Become a Successful Content Creator
Si Quan Ong of Ahrefs shares some good advice to become a successful content creator.

Big Idea: Challenges like Do 100 are a great way to get better at creating and build buzz around what you are doing.

1. Choose a niche to develop your knowledge and skills

2. Choose a content creation skill you’d like to develop

3. Create a “Do 100” project

4. Get a job as a content creator

5. Furthering your career

How to Scale Quality Content Using Artificial Intelligence

Pankil Shah - CEO of Outranking.io

How to Scale Quality Content Using Artificial Intelligence

“Using traditional SEO tools and manual writing processes, it can be hard to scale quality content. But with artificial intelligence (AI), you can create a scalable strategy that will ensure all of your content is at the highest possible quality.

My latest guest on the Go For Launch podcast is at the forefront of helping companies use AI to scale their content creation efforts.

Pankil Shah is the CEO of Outranking.io an AI platform for writers, editors and SEO professionals to create content that ranks.”

AI is transforming content creation. While it’s not perfect yet, a major competitive advantage can be gained by scaling up your content creation with tools like this.

What could you accomplish if you could 10X or 100X your content creation with artificial intelligence tools?

One of the examples is automatically creating articles out of podcasts. 

Designing A Content Engine: How To Create & Distribute To Drive Results

Ross Simmonds - Content Marketing Engine Interview

Designing A Content Engine: How To Create & Distribute To Drive Results

Great presentation from Ross Simmonds of FoundationInc. Check out the content on Foundation website. This is content marketing done right.

“The secret ingredient to a successful content marketing strategy is designing a content marketing engine.”

Solid advice on:
► Copying what works from other sites
► Repurposing old content
► Creating content for backlinks
► Improving existing content for readability and design.
► Promoting your content in forums.

The Bizarreness Effect – Make your content stand out

The Bizarreness Effect – Make your content stand out

Another insightful post from Jake McNeill at CreativeHackers.co.

“Bizarreness makes things more memorable. They jump out at us and are easier to recall.

People also gossip about bizarre things. There is social kudos in delivering stories about bizarre and unusual things.

Blackbeard used bizarreness to frighten his enemies but also to create a mythical persona that people gossiped about which increased his effectiveness and success as a Pirate.”

The Truth About the “Creator Economy


The Truth About the “Creator Economy
Tim Stoddart and Ethan Brooks have a great conversation on the Creator Economy and what it takes to succeed.

Highlights: 

• Content marketing vs Creator Economy
• Size of audience doesn’t always translate to more sales.
• Success comes down to business fundamentals. If you know how to sell you are going to sell.
• Take more shots – A tiny amount of what you do will provide the majority of income. You need to experiment.
• You need to leverage other people’s audiences to grow.

Alex Llull’s content strategy for 2022


Steal my content strategy for 2022
Do you have a content strategy?

I really like structured frameworks like this. Having a clear goal and a system to achieve that goal makes being a creator much easier.

“Having a strategy is super helpful for a few reasons:

• It gives you a sense of direction
• It’s a forcing function to uncover new insights
• It gives you a point of reference to turn to when you feel lost or stuck”

Sujan Patel of Mailshake

Sujan Patel of Mailshake
Another great example of the value of content marketing and growing an audience.

Sujan Patel, co-founder of Mailshake, talks about how they grew their blog to over 300k visitors a month through content marketing, the importance of building a personal brand, the value of launching on AppSumo, and more.

Sujan knew he wanted to build a SaaS app, but realized the value of building an audience first so he started blogging first. About a year later he wrote an ebook that ending up selling more than $342k through a lot of hard work and grew his newsletter subscribers to 35K.

That audience and AppSumo launches to build awareness were key factors to the early traction of Mailshake.
 
saasmarketer.io

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Community-curated knowledge networks

Community-curated knowledge networks
“We are living through the emergence of a new business category that doesn’t even have a name yet, but which I believe will become an important part of our digital lives: online communities at the intersection of content curation and knowledge management. “

In our world of information overload, curation is becoming more critical to keep up with and succeed in fast-changing business environments. I started this curated IdeaEconomy newsletter because I think it is critical for entrepreneurs to keep up with trends and skills to maximize their startups success.

There will be big opportunities in this space.

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