Build in Public
Building in Public, or the Open Startup Movement, is about sharing the process of building your business in public. It often includes sharing detailed financial metrics on sites like BareMetrics or IndieHackers.
Openly sharing your successes and failures is a great way to generate interest in your startup and helps tell your story in a way that is interesting and helpful to your audience.
Gary Vaynerchuk advises something similar with “document, don’t create.” It’s much easier to document what you are doing in your business than to create new content. Also, real examples of your experiences, good and bad, are much more interesting and actionable than generic advice content.
The downside of Building in Public, is that it makes it much easier for others to steal your ideas and playbook. However, this might also be a good thing. The competition will force you to keep improving to stay ahead.
Some famous businesses that are building in public are: