Bestselling author Tucker Max of Scribe.com has a detailed book launch guide with a checklist. Whether it is a book or new business, there is a lot that goes into a successful launch. It’s worth looking at the post to get some ideas for future projects you might be bringing into the world. As an aside, I love the Scribe business model. They help busy thought leaders write, publish, and market books. I think there are many opportunities to sell productized services like this. Professionals often have more money than time. What service can you package and sell like this?
Here is a large resource of Seth Godin’s key ideas. If you don’t know Seth Godin, he is a massively famous marketing guru, best-selling author of 18 best-selling books, and has been blogging every day for more than two decades. Even if you know Seth’s work, this overview is a good reminder.
Seth Godin is an amazing storyteller, watch some of his videos listed at the end of the post.
Marketing Idea: Resource pages like this are a good way to get on the radar of influencers and get some search engine traffic. I was planning something similar for IdeaEconomy, but changed my mind because of how time-consuming they are. I think it would be more effective to focus on less famous people.
“500 interviews in, Jaime Masters is about to beat Napoleon Hill”
The Tiny MBA is a popular book that was published recently by Alex Hillman of StackingtheBricks.com. He goes through some of the problems publishing through Amazon, where you don’t have direct access to your own customers.
Business Opportunity: While Amazon’s reach is undeniable, this sounds like there could be a business to create a Substack type business for business books. Authors own their own lists of purchasers but still get access to the aggregation of a larger platform.
“ModernMomProbs boasts over 500,000 followers on Instagram, where Tara Clark shares memes, tweets, and stories from other moms. In four years, ModernMobProbs has spread to Facebook, YouTube, and even Etsy. “
It has also lead to a book deal.
Marketing Idea: Simple, sharable images still work. TinyBuddha started from Twitter Quotes. Foundr and BestSelfco grew from Instragram quotes. Creatively focusing on a niche like Modern Mom Probs is a great idea. Where is the Dilbert comic of startups?