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Audience First

Brian Clark – The Seven-Figure Content Business – Joe Pulizzi

Brian Clark – The Seven-Figure Content Business – Joe Pulizzi

Big Ideas:
► Personal Enterprise Approach – Small tiny companies can be super powerful with the internet and technologies like AI.
► When you go audience first, you will make more money by creating different offers for the entire spectrum of your audience.
► Most creators start with client services. That helps you build and audience and get expertise.
► We don’t want to advertise products. It’s better to get people on your email list and sell them later.

Justin Welsh on Audience Building

Justin Welsh on Audience Building

Justin Welsh shares 3 simple tips that you can execute to grow a bigger and better following in 2023.
► Become a familiar character.
► Don’t be better. Be different.
► Scale the ladder.

Jon Brosio: How to Build an Audience as a Digital Writer – Matt Giaro

Jon Brosio: How to Build an Audience as a Digital Writer – Matt Giaro

Matt Giaro interviews Jon Brosio about his journey from being laid off from his restaurant job to building an online business off of his writing. Jon built a 22k following on Medium, and has 32.4k followers on Twitter.

Good conversation on starting from zero, overcoming the fear of failure, developing writing skills, and winning with consistent effort.

8 unique ways to build in public

8 unique ways to build in public

8 unique ways to build in public

“Here are 8 different ways to build in public so you and your audience never get bored:

  1. Share screenshots
  2. Share a daily/weekly status
  3. Highlight and celebrate your customers
  4. Share a really small win
  5. Teach what you learned
  6. Share proven playbooks that worked
  7. Share the insider view
  8. Share vulnerable parts of your journey”

How To Grow Your Audience More Quickly With a Referral Rewards Program

How To Grow Your Audience More Quickly With a Referral Rewards Program

How To Grow Your Audience More Quickly With a Referral Rewards Program

“Making sure your content gets found is a problem faced by over half (57%) of content creators.

What if your existing audience could help?

Even better, what if they could secure new subscribers for your content business?

It’s all possible with a referral rewards program.”

The Content Entrepreneur’s Mindset – Joe Pulizzi

The Content Entrepreneur's Mindset - Joe Pulizzi

The Content Entrepreneur’s Mindset – Joe Pulizzi

Joe Pulizzi and Daren Smith talk about the origins of the 10k Creator Podcast. There are some great lessons on how creators can leverage other people’s audiences.

Big Ideas:
► Daren was turned down to speak at Joe Pulizzi’s creator conference, but later gave free books to all the attendees.
► In-person meetups are a great way to build relationships. Daren first pitched Joe on working together at the conference.
► The importance of working with partners to grow your audience and business.
► Preselling content projects to sponsors.

How guest blogging can help you grow your audience – Lesley Vos

How guest blogging can help you grow your audience - Lesley Vos

How guest blogging can help you grow your audience – Lesley Vos

“As content business owners, we need a regular online presence and organic advertising.

They help grow our brands, credibility, subscribers, and sales. There’s one strategy used by content entrepreneurs like Jon Morrow, Adam Enfroy, and many others to achieve that – guest blogging.

Guest blogging (or guest content creation) is when you contribute informative articles to third-party websites. In most cases, guest content creators don’t get monetary rewards but author bylines or backlinks to your site for promotion.”

Josh Spector on Creating Value for your Audience

Josh Spector on Creating Value for your Audience

Great interview with two of the smartest people in the creator economy. Jay Clouse interviews Josh Spector of For The Interested newsletter.

Big Ideas:
► The pros and cons of publishing a daily newsletter.
► It’s so much easier to sell a solution to someone who already knows they have a problem.
► Why you need to focus on the transformation you offer your audience, not the problem.

How to Think Like a 6-Figure Creator – Darren Smith

How to Think Like a 6-Figure Creator – Darren Smith

Darren Smith of Craftsman Creator talks about his five income streams that generate more than $100k per year with a relatively small audience.

Lots of strategic advice to succeed as a creator.

Build an Audience Quickly with Lead Magnets

Build an Audience Quickly with Lead Magnets

Build an Audience Quickly with Lead Magnets

Comprehensive guide to creating and promoting lead magnets to get more email subscribers.

6 Tips for Building Online Courses That Keep Students Engaged

6 Tips for Building Online Courses That Keep Students Engaged

6 Tips for Building Online Courses That Keep Students Engaged

Too many creators building online courses act like the teacher in Ferris Bueller’s Day Off. They spend more time boring and less time energizing their students.

Steps in the Writing Process: How James Clear Built a Massive Audience

Steps in the Writing Process: How James Clear Built a Massive Audience

Learn the 5 steps in the writing process that helped James Clear build a large audience. James used these steps to sell 1 million copies of his book.

5 Steps in the Writing Process: How James Clear Built a Massive Audience
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