“If you zoom far enough out, is it possible that software companies in the future are either suppliers or marketing businesses?
“These modern suppliers are fundamentally democratizing the opportunity for anyone to build and scale. It’s, arguably, never been easier to start a software company. However, distribution and attention is the bottleneck for most companies.
We are starting to see a clear bifurcation of suppliers and marketing companies.
Suppliers focus specifically on certain elements of a business, while marketing companies are focused solely on captivating and nurturing an audience and community.”
Big Idea: This is a very important idea. Technology is getting easier and cheaper while reaching an audience is getting harder and more expensive. Having the attention of an engaged audience is becoming critical to business success.