Lessons from hunting 51 products on Product Hunt
“Here are my top tips to those who are planning to launch their product on Internet’s biggest product discovery platform.”
Lessons from hunting 51 products on Product Hunt
How To Write Compelling Ad Copy – Alex Garcia
How To Write Compelling Ad Copy – Alex Garcia
“Part of writing excellent ad copy is knowing who you’re writing for.
Another important factor is knowing what stage that person is at along the customer journey.
Knowing that stage identifies their level of awareness.
So, when writing copy, you need to consider five levels of awareness.
These levels of awareness will structure how you message your product, its value proposition, and its benefits.”
How to write compelling ad headlines for creative testing
How to write compelling ad headlines for creative testing
“17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.”
“I have always loved coming up with a great headline. There’s just something thrilling about exploring every angle and emotion attached to a brand and putting it into as few words as possible. Even better is when my headlines work — enticing people to take action and feel something for a brand.
Still, there are always times when you wondered if you picked the right one. Could another headline have performed even better?”