“An in-depth guide to finding opportunities, researching customers, and staying sane in a downturn. Stories from Rand Fishkin, Amy Hoy, and more.”
“A poor economy actually presents many opportunities…if you know where to look.”
Opportunity #1
Recessions create new and stronger needs
“Hiten says the key during times like these is delivering on needs—not desires”
Opportunity #2
Businesses focus on maximizing their dollars
“Folks are looking to cut budget, so if you provide tools or services that help them save money right now, those opportunities are also growing.”
Opportunity #3
Layoffs mean a large and talented hiring pool
Opportunity #4
Niche markets may expand
“Amy Hoy says the impact of an economic downturn, “depends on who your audience is, and what your product is. Some things shrink, others grow.”
The #1 way to de-risk your startup: customer research
“Every founder we spoke with preaches and practices hands-on customer research. From pre-leap to building beta.”
“A poor economy actually presents many opportunities…if you know where to look.”
Opportunity #1
Recessions create new and stronger needs
“Hiten says the key during times like these is delivering on needs—not desires”
Opportunity #2
Businesses focus on maximizing their dollars
“Folks are looking to cut budget, so if you provide tools or services that help them save money right now, those opportunities are also growing.”
Opportunity #3
Layoffs mean a large and talented hiring pool
Opportunity #4
Niche markets may expand
“Amy Hoy says the impact of an economic downturn, “depends on who your audience is, and what your product is. Some things shrink, others grow.”
The #1 way to de-risk your startup: customer research
“Every founder we spoke with preaches and practices hands-on customer research. From pre-leap to building beta.”