Here is a good interview with author and entrepreneur, Jeff Gothelf. He talks about the importance of sharing your story about how you got to where you are today. This is very much of what the open startup movement is about.
Jeff offers this three pillar strategy:
1. Plant your flag – What passion or expertise are you going to focus on? 2. Share your story 3. Give your content away – The more you give away, the more will come back to you.