Here is a great summary of Seth Godin’s latest book This is Marketing.
“Marketers make change happen. Each of us is a marketer, and each of us has the ability to make more change than we imagined. Our opportunity and our obligation is to do marketing that we’re proud of.”
“Here’s a template, a three-sentence marketing promise you can run with: My product is for people who believe ____. I will focus on people who want ____. I promise that engaging with what I make will help you get ____.”
Simple templates like this are a great framework for clarifying your value proposition and business focus. It’s worth it to spend time thinking about this. Read the summary if you are not familiar with Seth’s latest book. He has a unique take on marketing.