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Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

Katia Beauchamp talks about how she started the the 8-figure subscription beauty box company Birchbox.

The value of positioning: Cosmetic companies typically give away samples, and up to 90% end up unused. Birchbox sells samples and customers go to buy more of what they like. See Sam Page’s “What are you really selling?“

Hustling for first customers: They got 200 boxes made and asked 40 people they knew to email friends about the business. Those first customers lead to 1000 people on their email list.

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