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Mark Manson Interview: The Path to Becoming a Global Bestselling Author

Mark Manson is the bestselling author of Models: Attract Women Through Honesty, The Subtle Art of Not Giving a F*ck, Everything is F*cked: A Book About Hope, and co-author of the Will Smith memoir, Will. He has sold tens of millions of books in over 60 languages and has over 500,000 email subscribers.

In this interview, Mark shares his journey from his first blog in 2007 to becoming one of the most popular non-fiction artists of all time.

He also offers advice for aspiring writers and creators today. The social media landscape is very different now than when he started. Mark Manson explains what’s necessary to succeed today.

Author Mark Manson Interview

Background

There is a lot of conflicting information about Mark Manson’s early years of blogging so I asked for a timeline of his different websites and an estimate of the traffic he was getting.

The important fact here is that he was getting tens of thousands of unique daily visitors to his websites long before the break-out success of “The Subtle Art of Not Giving a Fuck” article. There is no overnight success story here. Mark Manson’s massive success was a decade in the making.

Timeline

2007 to 2010: Personal blog that later evolved into a pickup/dating advice blog as it grew. He wrote on Blogspot under the pseudonym “Entropy.” 

2010 to 2011: Practical Pickup – his brief pickup artist/dating advice online business. 

2011 to 2013: Postmasculine – a general men’s self-help/lifestyle site.

2013 to present: MarkManson.net – his current website.

2015 January: “The Subtle Art of Not Giving a Fuck” article is published.

2016 September: “The Subtle Art of Not Giving a Fuck” book is published.

Audience Size (estimated unique visitors per day): 

2007: 0-25 
2008: 25-100 
2009: 100-300 
2010: 300-500
2011: 500-1000
2012: 1000-3000
2013: 3000-10k
2014: 10k to 50k

It then ran at around ~50k/day or 1.5M/mo for 3-4 years. Beginning in 2018 or so, that began to taper off and slowly declined to what it is today, which is about 20-25k/day or 600k-700k/mo

How has the overall attention economy changed in the past 10 years from when you first started?

The same way you can’t really give investment advice without considering the overall macroeconomic environment (high inflation, oil prices, fed funds rate, etc.), you can’t really give writing or online content advice without considering the macro environment of the attention economy — i.e., what are Facebook/Google/Amazon/Apple doing, what are the algorithms optimizing for, where is the culture’s attention at the moment, where do young/old/educated/uneducated people spend their time? 

I blew up and developed a huge audience in 2012-14 because of a confluence of a number of factors that I had no control over. First, Facebook decided that it wanted to compete with traditional media and become everyone’s primary hub for finding written content. Traditional media was slow to recognize this, so early on, it was mostly independent bloggers like me and grassroots news sites like Buzzfeed and Upworthy who took advantage and got a ton of traffic to our content relatively “easily.” I say “easily” because by today’s standard, understanding how to go viral is relatively widespread. Back then, very few people thought of it. So I think I also benefited a lot from being one of the first bloggers to recognize what caused virality and leaning hard into it. 

Today is a different story. Facebook is garbage for getting your written work out there. They don’t want anybody to leave their platform and nobody but cranky old people spend time on it. So what worked for me in 2012 is probably terrible advice today. Ten years ago, I barely even had an email list. I had maybe one opt-in on my site and rarely sent out emails to subscribers. Today, if I was starting, I’d probably just skip the site and go straight to an email newsletter. Email is way more dominant today than it was ten years ago. 

Second, millennials were young, hungry and online all the time. Again, traditional media wasn’t really catering to them. Self-help companies were still running massive, expensive seminars in Palm Springs, so they weren’t marketing or advertising to them. By understanding my market and the overall trends and forces of that market, I saw a huge opportunity to be the “self-help guru for millennials” when I switched my site in 2013. That was a key insight that took about six years of writing to get to, by the way. 

Third, audio was still relatively underdeveloped and video was a joke. For a brief moment in history, blogs were king. If you could write well, there weren’t other mediums that people could be distracted by. These days, people can read your article… or they can get on Youtube, TikTok, Twitch, listen to a podcast, get on Netflix, etc., etc. Today it’s much less about having an excellent article in one place and more about having lots of excellent content in many, many places. 

So, yes, write well. Understand your audience. But more than that, understand the attention economy, what is hot and what is not. Where are people looking? Where are there opportunities? Where is everything saturated? I was very fortunate in that I came up in this brief 10-year window where you could pretty much write whatever you wanted on your own website and, if it was great, be found by tons of people. That was not true before and I don’t think that’s really true now either. You have to be very strategic in understanding your audience, your market, and the platforms. 

How many copies of the Models book did you sell in the first year? What are the total sales now? 

Models was a slow burn. When it first came out, it didn’t do very well. It sold a few hundred copies and then kind of stagnated. I actually revised and updated it 2-3 times in the first year. But the main issue was that its message was simply contrarian and unpopular in the market I was in at the time. At the time, I was a large voice in the “pick up artist” market, and I wrote a book essentially telling men that they should be honest to women, take their emotions seriously, and stop judging their self-worth based on sex. As you can imagine, it was widely ridiculed when it came out. Fortunately, within a couple years, that market matured/changed its views on a lot of things and Models eventually became the bestselling men’s dating advice book on Amazon. Today, it’s probably sold 300k-400k copies. 

Why did you switch to MarkManson.net? 

As Postmasculine grew in popularity, a lot of women began to discover the site and become fans. At a certain point, it seemed dumb to limit my brand to be directed towards men when 90+% of what I wrote about applied to women as well. On top of that, rebranding to my own name would allow me to write about basically anything without it seeming weird or out of place.

My first two viral articles were about travel and politics (“A Dust Over India” and “10 Things Americans Don’t Understand About America,” written in 2011 and 2012, respectively). They were one-off articles that had nothing to do with what my website was actually about. So I got millions of visitors and then basically no one stayed or signed up to my email list. I quickly learned the importance of brand — people need to understand who you are and what you stand for immediately, so they can know if they want to spend more time with you. Also, things like web design, UI/UX, typography, etc. A million hits mean nothing if your site barely loads and they can’t find where your article starts. 

What were the key principles to your growth?

It’s hard to isolate them because so many of them happened concurrently. But there are a few principles that have served me well over the years. 

  1. The first is that I started with an extremely small niche and then gradually pivoted to larger and larger markets. If I had started out as a general self-help blogger, chances are I would have had trouble getting an audience. But instead, I started with dating advice for men around Boston. Then I pivoted into a general men’s dating advice. Then I pivoted into general men’s life advice. Then I pivoted into general life advice. 
  2. Understanding which platforms and mediums had the highest leverage at each point. I built most of my initial audience through virality on Facebook. At any given point, there are higher and lower leverage platforms for writing (or any content, in general) and it’s important to always have a general sense of where those are. (See original point about macro environment.) 
  3. The returns on content are non-linear. Making an article 10% better doesn’t deliver 10% better results, it delivers 100% better results. Therefore, back in an era where the conventional wisdom was to post every day/week, I backed off and really focused on nailing a homerun article every 2-3 weeks that would go viral. As a result, I had a handful of hit articles that have probably been as valuable as the rest of my archive combined. One is obviously the Subtle Art article. Another is an article called “7 Strange Questions to Find Your Life Purpose.” Aside from going mega-viral when it came out and catching the attention of Liz Gilbert, Tim Ferriss and a few others, Google has treated it very well over the years for some reason. It’s been my highest SEO traffic magnet for many years now. The article “Fuck Yes or No” went viral in 2013 and for many years was actually posted on thousands of people’s dating profiles on sites like OKCupid. Content definitely follows the 80/20 Rule, if not more like 90/10. 

How much of your growth do you attribute to deliberate strategy versus just trying lots of things? 

Each is worthless without the other. Strategy is worth nothing without trying tons of things. Trying tons of things is a waste of time/energy if you don’t do it strategically. 

How much of an impact did Facebook and Twitter have on your growth? 

Facebook was massive for me. It’s basically what put me on the map. Twitter has had little effect on my business. These days, that would probably be reversed if I was starting out. Facebook is basically dead and kills the organic reach of any link off platform, whereas Twitter offers a lot of writers to show off their content through tweet threads.

What impact did that ‘Subtle Art of Not Giving a Fuck’ article have?

It was definitely my most viral article ever. I think it got shared over a million times. But it was also at the tail end of a long string of viral articles from 2013-2015. In that two-year period, I had had 7-8 articles that brought in millions of people each. But beginning in 2015-16, Facebook started choking off their algorithm, pushing people to pay for reach. Around the same time, traditional media started to figure out social media marketing and how to go viral on platforms, so my competitive advantage had mostly disappeared. 

For a new writer starting today, what advice would you give to build an audience and make a living?

Unfortunately, today, to build an audience, you have to play with the platforms ON the platforms, which constrains you. It also means that depending on what genre/niche you’re in, you’re going to need to pick a platform that makes the most sense and obsess over it. So if you’re in politics or finance, that probably means just getting amazingly good on Twitter, build the audience there, then get them to move to a newsletter or website of yours. If it’s business, then probably LinkedIn. If it’s self-help or poetry or something, then maybe Instagram. Also, because of these constraints, I think writers should seriously consider concurrently building an audience in audio/video as well. I hate to say it, but the largest growth opportunities these days are in audio and video. I wish it weren’t so. 

So you find your spot, your audience, your message, and then just obsess at becoming really, really excellent at it. I don’t just mean “good” or “better than most” but fucking excellent.

This will all take years to do. As such, this career path’s curve is very non-linear. Year one is rough. Year two isn’t much better. Year three isn’t much better than year two. Then at some point, you hit upon gold and things blow up exponentially. Suddenly, year five is better than years one through four combined. It’s very much a gradually, gradually, then all at once type career path. But, then again, a lot of that depends on niche, audience, brand, etc. I can’t stress this enough but independent writers need to focus on way more than just writing well. Learn copywriting, basic marketing and advertising. Study branding and design. It matters. People aren’t just reading your words, they’re having an experience, and you have to cater to every aspect of that experience. 

Find Mark Manson at MarkManson.net.

SaaS content marketing: The ultimate (but simple) guide

SaaS content marketing: The ultimate (but simple) guide

SaaS content marketing: The ultimate (but simple) guide

“I grew a SaaS company’s SEO traffic from 25k visitors/month to 250k visitors/month from content marketing. That’s a 900% increase. I’m going to lay out exactly how I did it in this post so you don’t have to go through years of struggling to figure it out like I did.”

“The content marketing channels you use for a SaaS (software-as-a-service) company will rely on your business. However, the best place to start is with your website. In this article, I’ll show you how to think about what type of content to post on your website. From there, you can then dive into other means of distributing the content on your website through SEO (search engine optimization), ads, sponsorships, email marketing, and social media.”

How to Get Brand Deals with less than 1000 Subscribers

How to Get Brand Deals with less than 1000 Subscribers

Today on the VI Show, We have Justin Moore! A content Creator and Business man on YouTube! Justin has built a Successful Business around his wife’s channels leading him to start “Trending Families” a Family Content Creator Influencer Marketing Agency. He’s been helping creators not only make more money but also work with big brands and now shares his strategies on “Creator Wizard” YouTube Channel.”

How I Got My First 2000 Subscribers

I’ve recently passed 2000 subscribers on this IdeaEconomy.net newsletter with a 50% open rate. Here is exactly how I got those subscribers. I also share what I’d do differently if I were to start over.

Background

It took about 10 months to get my first 500 subscribers. Since then, I’ve been averaging about 100 net new subscribers per month. While this isn’t record-breaking, I’m happy that readers continue to find my newsletter valuable.

Unsubscribes

Let’s start with the bad news first. I’ve added more than 2500 new subscribers in total, but I’ve had more than 500 unsubscribers over the past 22 months I’ve been publishing the newsletter. (The chart above is only counting current subscribers.)

I don’t know if an attrition rate of about 10% per year is high or low, but every lost subscriber feels like a piece of flesh is getting ripped off my body. Just kidding!

It’s disappointing to see the 0.4% to 0.6% that unsubscribe after I send out each newsletter, but losing subscribers is a normal part of the newsletter game.

The First 50 Subscribers

My first 50 or so subscribers all came from direct outreach. I emailed friends and acquaintances and asked them to signup and provide feedback. Most of those that signed up early on went on to unsubscribe. Of course, they are no longer my friends. (My attempt at humor, again.)

I was publishing daily for the first couple of months. That left little time for promoting the newsletter and was probably overwhelming for readers.

While I still think a daily newsletter focused on independent entrepreneurs and creators could work, it makes more sense to build up an audience first.

The Next 200 Subscribers

Subscriber growth was very slow for the first 7 months. It took almost 3 months to get to 100 subscribers, and another 4 months to get to 200.

In those early days, I changed the format and design of the newsletter multiple times to try to hone in on what I enjoyed and what readers want to see.

I also spent a lot of time changing my sign-up page to try to maximize the conversion rate. I still don’t have a great landing page, but it’s definitely better than what I started with.

Original Articles (500 New Subscribers)

The most effective way of getting new subscribers has been through writing original articles and promoting them widely. It’s very difficult to get shares or mentions from a newsletter of curated links. Original content gets shared, generates search engine traffic, and encourages backlinks from other sites.

I’ve only written a few articles so far, but they’ve driven about 500 new subscribers. The articles continue to drive traffic and subscribers long after I first published them.

Here are the 3 articles that have driven most of my traffic and subscribers.

  • There Will Never be a Creator Middle Class and Why That’s Good
  • Unbundling Fiverr – Startup Opportunities with Productized Services
  • Succeeding at the Creator Game

I publish new articles on my website, Medium, and IndieHackers. Then I reach out to all the relevant newsletters I know to ask them to share it. I’ve gotten many shares and backlinks to my website from this outreach.

It’s important to point out that I try to promote and support other creators as much as I can. I’m not asking strangers to share my work. I continue to invest in building real friendships with other creators and will continue to do so whether they promote my content or not.

  • I’ve purchased ads in many other newsletters.
  • I’ve taken courses from other creators.
  • I promote others on Twitter and in my newsletter.
  • I have ongoing discussions with many different people online.

I work hard to build as much social capital as I can so that when I ask for a share, it’s not a one-sided transaction as so many online requests are now.

Newsletter Advertising (466 New Subscribers)

I’ve been advertising in other creator economy and marketing-focused newsletters mostly as a way to support my favorite creators. I think it’s a great way to build connections with other like-minded creators and it helps to get subscribers already interested in reading newsletters.

I’ve spent $1413 advertising in other newsletters for a net gain of about 466 subscribers. It’s hard to attribute every subscriber to a specific ad, however, these numbers should be a good estimate.

Here are the newsletters in the order I advertised in them.

Newsletter Cost Per Subscriber
For the Interested $4.44
The Slice $1.33
The Slice $3.33
For the Interested $2.86
Landing Letter $1.67
Deez Links/Study Hall $6.00
MarketerCrew $1.25
Dense Discovery $2.00
For the Interested $1.67
TheCuriousBunch $1.25
Creativerly $3.75
Ann Friedman $9.69
Dense Discovery $3.63
MarketerCrew $15.00
10words $4.75
For the Interested $1.82
TheSample $3.27

Notes:

  • For the Interested started promoting advertisers twice for the cost of one ad. This greatly improved the performance of the ads.
  • TheSample offers a pay-for-subscriber model. I’ve got 127 subscribers through them at a cost of $415.

Mentions in Other Newsletters (About 300 New Subscribers)

I always link to the secondary source of the content I curate. I promote a lot of different writers, YouTubers, and podcasters each week. I know this has led to others mentioning my content as well.

Occasionally, when someone reshares a link I had in my newsletter, they will mention me as the source. Most curated newsletters don’t do this, however, I think it’s a good practice.

I estimate I’ve gotten more than 300 subscribers from mentions in other newsletters. Josh Spector has been my biggest supporter by far.

Cross-Promotions (About 350 New Subscribers)

My recent focus has been doing cross-promotions with other newsletters. I’ve exchanged mentions in about 15 other newsletters now. Sometimes these only result in a few new subscribers. A larger newsletter might send more than 30 subscribers immediately and a slow trickle for weeks after.

(If you have a business or marketing newsletter and would like cross-promote with IdeaEconomy, please reach out to me.)

What about the other 600 subscribers?

That brings the total number of subscribers up to about 1900. I don’t know exactly where the other 600 have come from, but I suspect the breakdown to be.

  • Twitter – 50 to 100 – New Twitter followers sometimes sign up for the newsletter. I’ve only added about 1100 Twitter followers in the time I’ve been writing my newsletter, but I’m trying to get better.
  • My Articles – 100 – My 3 main articles still drive traffic so I suspect I continue to get 5 or 10 new subscribers from them every month.
  • Discussion Forums – 50 – I’ve gotten a small number of subscribers on platforms like IndieHackers and Trends.vc. I know of about 20 for sure, but there must be others I haven’t counted.
  • Newsletter Directory Listings – 30 – I submitted IdeaEconomy to all the newsletter directories I could find. While this doesn’t drive many subscribers, I do notice the occasional traffic in my analytics.
  • Other – 350 – That still leaves more than 350 unaccounted for. I’m not sure exactly where they came from, but it’s likely a mix of all the above.

What Would I Do Differently?

If I were starting from zero today, I don’t think I’d start with a curated newsletter. Curating content alone is not enough. It’s very difficult to get shares or mentions from curated links.

Niche Websites

I’m seriously considering shifting my focus to a niche website where revenue can be earned from affiliate commissions, website ads, and my own products. A newsletter can support this, but I don’t think it should be the primary product.

Some great examples of this are:

  1. eBizFacts.com – In about 2 years, My friend Niall Doherty built a 23,000 subscriber email list and a business that earns $10k to $20k per month from reviews of make-money online courses. This is a very smart business model that drives newsletter subscribers through high-quality content that ranks in search engines.
  2. Adam Enfroy built an $80k per month business in less than 2 years focusing on reviews of online business tools.
  3. Chase Reeves of Matterful does travel bag reviews on his popular YouTube channel. He partnered with Pakt to create his own travel backpack.
  4. MustDoCanada.com is doing really well with Canada-focused travel content. They are on the first page for most of their target keywords, they are doing sponsored video shoots with big brands, and they’ve built a massive email list. There are many opportunities when you have lots of organic traffic and a large email list.
  5. AmandaRachLee has her own line of stationery products she can sell to her 2.14m YouTube subscribers.

Niche websites are a more attractive business model than a newsletter because the content is largely evergreen. Once you review a product, it can earn you income for years. You don’t need to keep publishing content every week to succeed. Most creators will encounter burnout eventually, so it’s important that your business success is not tied to your most recent content. 

Also, a niche website is an asset that can sell for up to about 50 months of earnings. A site making $5000 per month can often sell for around $250k now.

This would value eBizFacts.com at about $750k and AdamEnfroy.com at up to $4m. A very solid return for a couple of years of work!

Original Content

If I were to start a new newsletter from zero, I’d put all my effort into creating many comprehensive guides like Julian Shapiro or James Clear to build up a waitlist of subscribers first.

I’d also try to organize collaborative ebooks, round-up posts, or virtual summits to build that initial base of subscribers.

It would make a lot more sense to build up a waitlist of 1000 or 2000 subscribers before starting to publish a weekly newsletter. It can be demotivating to publish to almost no one for many months.

What comes next?

There are many different ways to effectively grow subscribers. A curated newsletter is not one of those ways. Curated content doesn’t generate many shares, backlinks, or search engine traffic so it doesn’t add many new subscribers on its own.

Every successful content creator needs at least one effective distribution channel to get new subscribers. I’m having some minor success with cross-promotions, original articles, social media updates, and paid ads, but there are ways to grow faster.

Here are some examples:

  • Packy McCormick of Not Boring has grown his audience through comprehensive business case studies.
  • Jack Butcher and Sahil Bloom have built huge audiences on Twitter that feed their newsletters.
  • Josh Spector built a 18k subscriber newsletter and six-figure business from being incredibly generous to his followers and readers.
  • People like James Clear, Brian Dean, and Niall Doherty built their audiences through search-engine-optimized content.
  • John Lee Dumas and Srinivas Rao have built large followings through hundreds of podcast interviews.
  • Justin Welsh has amassed over 230k followers on Linkedin.
  • Codie Sanchez is a genius self-promoter utilizing podcast interviews and discussion forums to gain access to other people’s audiences. She is also a prolific content creator.
  • Justin Moore and Jake McNeill are doing really well on TikTok.
  • MorningBrew‘s main source of new subscribers is its in-house referral system.
  • The Peak in Canada has added tens of thousands of subscribers through giveaways.

If others can add tens of thousands of subscribers in the time I’ve added 2000 subscribers, then clearly there is more I can do to improve.

I’ve added many thousands of subscribers for other projects through collaborative promotions like giveaways and roundup articles and ebooks, so I know they can work for IdeaEconomy, too. I’m working on the outreach for two new projects now and will share the results in my next newsletter update. 

The most important factor for success with any creative project is just showing up every week with a willingness to improve. I’m approaching 2 years of publishing IdeaEconomy.net now. That’s a solid foundation. The newsletter has become part of my identity now. It’s just something I do every week, so it’s no longer a struggle.

Overall, I really enjoy curating links for the newsletter each week. I always learn something new and I continue to connect with other interesting creators. That alone makes it worth it.

I’ll keep publishing as long as I enjoy the process. Finding ways to grow faster is an added bonus.

Josh Spector Remakes A Creator’s Newsletter In Minutes

Josh Spector Remakes A Creator's Newsletter In Minutes

Josh Spector Remakes A Creator’s Newsletter In Minutes

“Most people who struggle to launch and grow a newsletter have the same core problem:

The newsletter’s concept or format is flawed.”

Josh Spector shows us exactly how he helps a creator narrow his niche and find the right messaging.

“Will Stew took me up on the offer and over the course of about an hour we went back and forth in real-time on Twitter as I helped him figure out how to refine his newsletter concept, develop a format that would be easy to produce, find his first subscribers, and get his newsletter launched.”

The Ungated Creator Manifesto

The Ungated Creator Manifesto

The Ungated Creator Manifesto

Rob Hardy wrote a lengthy manifesto on the tradeoffs creators make between publishing low-quality content that gets shares and makes money versus creating meaningful content we are proud of.

“In the summer of 2014, I found myself grappling with an unshakeable sense of boredom. After writing “7 unexpected lighting hacks to make your videos more cinematic” or “This new 6K camera will revolutionize cinematography” for the six hundredth time, I felt an intuitive desire to write things that were a bit more thoughtful and interesting. I wanted to go deeper into the craft of cinematography, and into the psychology of creativity. So I tried a few times. But the lesson I learned, again and again, was that thoughtful, long-form content rarely drives traffic as well as lazily-aggregated clickbait.”

Big Idea: Even though low-quality content often gets better results, creators still need to invest time in creating more meaningful content.

“That means tossing aside the formulas and Best Practices, and striving to produce creative work no one else but you could. It means choosing to play long, infinite games with your marketing and business. It means making friends and building positive-sum relationships. It means trusting your intuition, telling the truth, and trusting others. It means walking your own path, even when it’s uncomfortable or unpopular. But most of all, it means doing whatever it takes to nourish that inner voice, and keep your creative spark alive.”

How to Use Facebook Ads to Get More Newsletter Subscribers

How to Use Facebook Ads to Get More Newsletter Subscribers

How to Use Facebook Ads to Get More Newsletter Subscribers

“How do you go from 1,000 subscribers to 10,000 subscribers? In this post, we show you how to get more newsletter subscribers with Facebook.”

“I wanted to know:

  • EXACTLY how much it costs to grow a newsletter
  • If Facebook ads even worked (especially considering I’m not an expert)
  • How much energy and time this all takes. 

So I got a modest test budget from our CEO, and set about figuring out this whole Facebook Ads thing.”

Social Tokens: The Economy of You

Social Tokens: The Economy of You

“Creators often struggle to capture the value they create on social media platforms and beyond. Social tokens may change that equation and offer other advantages.”

“Actionable insights

If you only have a couple of minutes to spare, here’s what investors, operators, and founders should know about social tokens.

  • The term “social tokens” might not mean what you think. Often, social tokens are assumed to be a fungible currency that relates to an individual. Think $RON coin for football player Ronaldinho. This is just part of the story. The social token category includes NFTs and currencies used by groups. 
  • Running an economy has benefits. Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause. 
  • New tools have made tokenization easier. Platforms like Coinvise, P00LS, Rally, and Strata have made it easier to create a social token. These products help with definition, distribution, and management. 
  • Liquidity can be hard to come by. A true economy requires a market. Social token projects often struggle to create sufficient liquidity given the upfront capital needed. As a result, even popular social tokens may not be available for trading. 
  • Composable economies will unlock innovation. The social token movement opens the door for new financial interactions and organizational structures. We can expect creator ETFs, decentralized record labels, and even short calls. “

7-step process for viral YouTube ideas

https://twitter.com/PaddyG96/status/1519297751833526273

7-step process for viral YouTube ideas

“I have directly worked on videos with over 2,000,000,000 views on YouTube…Steal my 7-step process for viral ideas” – Paddy Galloway

#1 – Understand what makes something viral
#2 – Research what’s working
# 3 – Brainstorm 100 ideas
#4 – Apply an elimination criteria
#5 – Current audience fit
#6 – Select your winner
#7 – Fully send the execution

17 tips to make your landing page convert

17 tips to make your landing page convert

17 tips to make your landing page convert

Blake Emal shares 17 tips to make your landing page convert.

“There is no guaranteed path to more conversions. I can give you a ton of tips based on what I’ve tested, but you have to test things for yourself as well.

I HIGHLY recommend compiling these (and any other ideas) into a sheet and plotting out a testing schedule.

You only learn when you ideate, test, and analyze.”

1/ Pick your dream outcome before anything
2/ Use more white space
3/ Edit the page down by 50%
4/ Stick to one core CTA, not 5
5/ Spend 80% of your writing time on the headline
6/ Avoid paragraphs
7/ Write the headline first
8/ Embrace clear, avoid clever
9/ Use specific CTA language
10/ Choose imagery wisely
11/ Mobile-first design
12/ Use the voice of the customer
13/ Make it easy to skim
14/ Address objections instantly
15/ Show your product in action
16/ Don’t hide your pricing
17/ Only ask for minimum viable customer information

How to leverage TikTok and Instagram Reels to grow your email list

How to leverage TikTok and Instagram Reels to grow your email list

How to leverage TikTok and Instagram Reels to grow your email list

4 types of short-form videos that will grow your email list

#1: Make videos promoting your newsletter
#2: Find trends to directly promote your lead magnets
#3: Create relatable content promoting your free resources
#4: Talk about how much people love your products!

24 Social Media CTAs That Will Boost Traffic, Engagement & Sales

24 Social Media CTAs That Will Boost Traffic, Engagement & Sales

“In this video, I’m sharing with you the social media strategy I followed to grow the @CopyPosse Instagram account by over 17k followers in less than 6 months (and keep it growing at a steady rate of 2-3k followers a month ever since)…”

How To Write High-Converting Social CTAs For Social Media

“Social media might be one of the BEST PLACES to generate new leads, drive traffic to your website, and cash in on conversions. But it’s not as simple as asking people to sign up for your email list or buy your products & services… If you want to use social media as the conversion tool that it is… Then you need to start paying EXTRA attention to the CTAs you’re using in your captions. Or in other words… You need to start following the Rule Of Three: TLS.”

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