“Courage is resistance to fear, mastery of fear—not absence of fear.”
– Mark Twain
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Keep Courses Short
“How can I get people from point A to point B as fast as possible, as cheaply as possible. And for them to be able to finish a course in one sitting and say, I have enough information to go out and take some action and make my life better.”
His early writing in 2018 was “cringe” so he started to study others who were popular on social media. He adapted that to make his own style, then one day he wrote about his morning routine and that exploded.
The Game of Business
Business is a multi-player game. You unlock levels and you figure out new things. The people who play business like a multi-player game, win.
Why Linkedin is the Best Platform
“I don’t care about being cool… I’m trying to build a business and Linkedin is a really good place to do it.”
“How can we increase the odds of finding luck? By being a person who works in public. By doing work and being public about it, you build a reputation for yourself. You build a track record. You build a public body of work that speaks on your behalf better than any resume ever could.”
Related Link: My friend Jakob Greenfeld just published a great free ebook on this subject for his newsletter subscribers. I highly recommend it!
“When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness. That means we, the consumers, get a higher quantity of more predictable, less innovative, less interesting art in our lives.”
Big Idea: In this content race to the bottom, everyone loses.