“Sensible people get paid for doing what they enjoy doing.”
– Alan Watts
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“What’s the most impactful thing I could solve for a specific group of people?”
“There are many people out there with problems you can adequately solve. You may not be an “expert” yet, but even your journey of becoming an expert can be valuable (ever heard of “Building in Public”?). Chances are, anything you’re truly interested in could likely work. Treat it like a pyramid. Find a small, very targeted problem, and then work your way down with similar problems getting more and more broad covering more areas.”
Joe Pulizzi and Daren Smith talk about how marketing and promotion are more important than content creation.
Big Ideas:
► Don’t just focus on new content, think about how you can be more strategic with partnerships and other ways to attract subscribers.
► Thinking bigger with revenue opportunities like sponsors, donations, consulting, products, etc.
“Ryan Holiday talks with author James Clear about practical ways to shift your internal narrative, how to begin and maintain productive habitual action, being flexible with your goals as you set and achieve them, and more. ”
“If you want to be a creator, here is the unlock. You need to become known for a category or niche you can own. And the way you do that is you create radically different obvious and non-obvious intellectual capital. You wrap it in a category design. That is you explain to people what it is and why it’s important. And if you do that, you get to become Malcolm Gladwell.”
“Today, not only are the tools easy to use, they’re also increasingly powerful. Plus, we now have immediate access to a limitless ocean of others’ creative work through our powerful smartphones and a world washed in high-speed internet. This combination of ease-of-use and instant, ubiquitous access to content has unlocked the inner creativity in all of us, unleashing a massive, humanity-sized addressable market of opportunity.”
