“When you’re trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering.
“Here is an approach that I have found incredibly fast and effective: you “draw a map” of the community you’re serving. You start with an outline. You mark the most prominent mountains, the most significant cities. Then, you add the details and the connections: rivers, roads, and everything else.”
“Alexis Ohanian (@alexisohanian), Founder of Reddit and Seven Seven Six (https://sevensevensix.com) joins the show to share his early lessons from Reddit, stories from Y Combinator, and why he’s betting big on Web3 communities and technologies.”
“The minimum viable community is going to become the new standard… Everyone is overwhelmed with options and attention is scarce as a result. and one of the best moats for that is community.”
Rob Walling chats with Sam Parr about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities.
• Sam got 100k subscribers in the first year just from blogging.
• The economics of newsletters – The Hustle is sent 6 days a week (26 sends per month). Churn is 3% or 4% per month. You charge $35 per 1000 sends. They knew they make $18 per subscriber and it only costs $3 to acquire a new subscriber with paid ads.
• The power of TikTok – New accounts can get millions of views in a short time.
“You achieve a Personal Monopoly once you become the go-to person in your area of expertise. Though students are drawn to the benefits of such expertise, they don’t want to pay the price of commitment required to achieve it.”
This is a powerful idea. Not enough creators commit to mastery. Almost everyone gives up too soon.