“How to consistently create high-quality work by following four principles of creation. Covering writing, music, and art.”
“No creator—not SZA, nor Paul Simon, nor Ed Sheeran—was born making hits. It’s delusional to think you’re the exception. Therefore, any time you’re unable to start because you think you have high-quality standards that you won’t be able to meet, you’re lying to yourself. You’re actually too lazy to discard bad work along the way in order to arrive at greatness. ”
The content, format, and design of these evergreen posts are a great idea to copy to attract organic search traffic and subscribers.
“A minipoly exists when you turn your expertise into a reputational advantage within a well-defined niche. To build a minipoly, you distinctively position yourself so that other members of your community associate you with one particular aspect, topic, or theme. It’s a niche brand monopoly based on your reputation within a niche community.”
“I realize that Cole never had some master plan or some technical strategy. His approach is much more organic than that. Cole writes every day, and in doing so, the likelihood of his work being found by other like minded people is much higher than if he wrote “whenever he felt inspired.”
“Here’s my website case study and income report for our site that we grew to over one million organic sessions in just over a year with no paid ads.”
Good example of approaching content creation like a business. Luke Jordan has a team that has published over 1000 pages of content in just over a year. He has recently reached $42,000 per month in profits. He doesn’t reveal the website URL, but it sounds like a product review site earning money from affiliate commissions.