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Wednesday, January 19, 2022

“If you’re not 100 percent into it,
somebody else who is 100 percent into it will outperform you.”

– Naval Ravikant

 

 

From 2000 to 105,000 Twitter Followers in 8 months.
From 2000 to 105,000 Twitter Followers in 8 months.

85% of that growth came from 11 threads – which on their own generated 10,463,687 views. Here’s a recap of those 11 threads (and the #1 lesson from each)

Big Idea: I’m seeing more people attribute their rapid growth to a small amount of content they produced. Aprilynne Alter, Jack Butcher, Harry Dry, and Tori Dunlap are other examples in today’s newsletter.

twitter.com
There Will Never be a Creator Middle Class and Why That's Good
There Will Never be a Creator Middle Class and Why That’s Good
Less than 4% of the estimated 50 million creators earn a living from their creations. While that might not seem fair, it couldn’t be any other way.
ideaeconomy.net
How a former financial analyst now makes $100/day as an NFT YouTuber
How a former financial analyst now makes $100/day as an NFT YouTuber

“The unusual journey of a Wall Street financial analyst turned no-code entrepreneur turned YouTuber. We’re inspired by Aprilynne Alter’s courage to build in public, share her journey, and lean in to the chaotic world of entrepreneurship and content creation.”

Big Idea: It’s much easier to grow if you focus on a rising trend. One of the best examples is Anthony Pompliano‘s shift to crypto topics.

makerpad.co
Summary of Jack Butcher's Million Dollar Build Once, Sell Twice Course
Summary of Jack Butcher’s Million Dollar Build Once, Sell Twice Course

Simple overview of Jack Butcher’s course that had sales of over $1m in 2021.

“Here’s the operating system:

1. Start sharing ideas
2. Attract like-minded people
3. Figure out their problems
4. Build products that solve their problems
5. Extract proof you’ve solved their problem
6. Document/share your process along the way (which becomes a product)”

via @ebizfacts

twitter.com
Copywriting Examples — The world's best copy. In one place.
Copywriting Examples — The world’s best copy. In one place.

The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.

Another brilliant project from Harry Dry of Marketing Examples. It’s no surprise that he’s been able to get 85k subscribers in less than 2 years. I’m starting to see others successfully copying his format.

marketingexamples.com
This is a creative business idea!
This is a creative business idea!

“MSCHF bought an original Andy Warhol for $20,000 and made 999 exact forgeries. They mixed the original in and sold 1,000 pieces that *might be a real Warhol* for $250 each. That’s $250k! Here’s what they did.”

MSCHF is also behind ONLYBAGS, a business that sells luxury shopping bags. It’s unlikely they have permission to sell these brand bags, but that will probably help them get more publicity.

Another of their projects is DeadStartupToys. They’ve done dozens like this.

Big Idea: Weird ideas get publicity and that attention is a powerful currency. MSCHF does “drops” of new limited edition products like this regularly.

via @samdickie

twitter.com
Blend different ideas for creative breakthroughs
Blend different ideas for creative breakthroughs

“Blending disparate items, concepts, or methodologies to create something new is the basis for many creative strategies that solve problems, disrupt markets, and, well, change the world.”

How creatives like David Bowie, Quentin Tarantino, and Leonardo da Vinci combine disparate ideas for creative breakthroughs.

substack.com
Tori Dunlap on Building an audience of millions on TikTok
Tori Dunlap on Building an audience of millions on TikTok

Tori Dunlap is a nationaly-recognized millennial money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 800,000 women negotiate salaries, pay off debt, build savings, and invest.

Good advice on just getting started, the importance of narrowing your niche, how to use TikTok, and more.

creativeelements.fm
Check out this interactive web format
Check out this interactive web format

I love how this site does product walkthrough reviews. This format could be used by many creators.

“This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).”

growth.design
A model for crafting successful, viral content
A model for crafting successful, viral content

Hook, Line, and Sinker is an interesting framework to make your content more interesting and shareworthy:

The Hook: Grab Attention, Make a Promise
The Line: Deliver on the Promise, Trigger Emotions
The Sinker: Make the Message Last, Inspire Sharing

via @ghost

whatsnewinpublishing.com
Featured Newsletter: Refind
Featured Newsletter: Refind
“Tens of thousands of busy people start their day with Refind. The 7 most relevant links from around the web, tailored to you. With summaries by the authors and highlights by the community.”
refind.com
Master Essential Creator Skills
Master Essential Creator Skills

Here is a selection of the best links I’ve found this week to level up your creator skills.

17 SEO Copywriting Tips To Help Your Rankings – searchenginejournal

Make better thumbnails – thejayalto

The biggest opportunity in paid social ads – neilpatel

How to Write a Press Release (+ Free Template) – ahrefs

SEO in 2022 – 5 SEO Tips You MUST Focus on This Year – mattdiggity

If you enjoy the newsletter, please let me know! I’d love to hear from you.

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